10-Year-Old Hyundai High-Performance 'N' Brand to Launch Over Seven Models by 2030

Hyundai Hosts 10th Anniversary Ceremony at 'N Archive'
Pilot Docent Tours Including Vehicle Viewing to Be Offered
Launch of High-Performance Membership 'The Enthusiast'

Hyundai Motor Company has announced plans to expand the lineup of its high-performance brand 'N' by adding more than seven new models within the next five years, aiming to grow into a 'global high-performance mainstream brand.'

Junwoo Park, Executive Director of Hyundai Motor Company N Management Office, stated at the 10th anniversary ceremony of the 'N' brand held at the 'N Archive' in Uiwang, Gyeonggi Province on the 18th, "We have set a goal to sell 100,000 units by 2030."

Junwoo Park, Executive Director of Hyundai Motor Company N Management Office, is giving a presentation at the 10th anniversary ceremony of the high-performance brand N, held on the 18th at the 'N Archive' located in Uiwang, Gyeonggi Province. Hyundai Motor Company

Hyundai Motor Company launched the 'N' brand in September 2015 at the IAA Frankfurt Motor Show by unveiling the 'N 2025 Vision Gran Turismo.' Since then, the company has introduced various models, starting with the Veloster N, followed by the Kona N, Avante N, and Ioniq 5 N. In October, Hyundai plans to unveil the Ioniq 6 N.

Executive Director Park remarked, "Since its launch, N has established itself as a world-class high-performance brand through relentless challenges every year. Looking back over the past 10 years, it was an extremely difficult task, but delivering the joy of driving to customers has become a link that connects fans, forms a fandom, and serves as a driving force for global expansion."

Hyundai Motor Company also announced the establishment of the 'N Archive,' which collects the history of the 'N' brand, and plans to launch various customer promotions. The N Archive is a space that brings together vehicles that have competed in domestic and international motorsports events, high-performance technology research and development vehicles known as 'Rolling Labs,' and mass-produced cars. The archive houses approximately 50 vehicles, including the N 2025 Vision Gran Turismo and the i20 rally car that won the 2019 WRC manufacturers' championship.

Executive Director Park said, "The N Archive is not simply a museum for storing cars; every vehicle will be maintained in a drivable condition." Starting from the 27th until December 28th, Hyundai Motor Company plans to conduct a pilot docent tour every weekend for reserved customers, which will include brand and space introductions and vehicle viewing.

'N Archive' located in Uiwang, Gyeonggi Province. Hyundai Motor Company

In addition, Hyundai Motor Company unveiled the special limited package '10 Years Pack' for the soon-to-be-released Ioniq 6 N. Customers who purchase the vehicle will receive N performance parts such as the Passuvio steering wheel, suede center console, and carbon wheel caps, as well as exclusive door spot lamps and license plate guards after delivery. Customers will also be given priority in purchasing and installing the carbon aero parts package, which is scheduled for release within the year.

Hyundai Motor Company also introduced Korea's first high-performance lifestyle membership program, 'The Enthusiast.' This membership offers various discounts to members, including benefits for refueling and charging, car washes, film and wrapping services, as well as access to high-performance lifestyle content such as circuit and kart driving and the simulation racing game 'Sim Racing.'

The preview service for 'The Enthusiast' will operate for about five months from October 15 to March 22 next year, with the official service scheduled to launch in the first half of 2026. The preview service membership fee is 39,000 won for general customers and 29,000 won for N vehicle owners.

Junwoo Park, Executive Director of Hyundai Motor Company N Management Office, is giving a presentation at the 10th anniversary ceremony of the high-performance brand N at the 'N Archive' located in Uiwang, Gyeonggi-do on the 18th. Hyundai Motor Company

Executive Director Park stated, "The results of N's efforts over the past 10 years will be managed at the N Archive, providing a foundation for building a better future for N. We will continue to work towards creating a better automotive culture together with our customers."