Kurly to Host 'Beauty Festa' at DDP Next Month with 60 Brands Participating

Held at DDP Art Hall from October 30
Exclusive early ticket release for Kurly Members on the 22nd

Kurly announced on the 17th that it will hold the "Kurly Beauty Festa 2025" for four days starting from the 30th of next month at the Dongdaemun Design Plaza (DDP) Art Hall in Seoul.

The slogan for this year's Kurly Beauty Festa 2025 is "Where Beauty Meets Curation." It conveys the message that true beauty is not only about appearances, but also emerges at the moment one discovers their own preferences and confidence.

The distinguishing feature of this year's beauty festa is "beauty curation." Five themes-Serenity (pure beauty completed through safety), Vitality (vitality filled with ingredients tailored to the skin), Senses (experiences that encounter the language of scent and sensation), Radiance (the serene glow of long-lasting luminous skin), and Heritage (genuine beauty built on accumulated know-how)-will be presented under the spatial concept of "A Garden for Self-Care."

This festa will feature 60 brands. Forty brands, including SkinCeuticals and NARS, will participate in an offline event for the first time and debut their experiences at Kurly Beauty Festa. More than half of the brands, such as SK-II and Eucerin, are new participants this year. Four flagship brands, including La Roche-Posay, have prepared events such as beauty classes for VIP members.

Tickets will be available first to Kurly Members on the 22nd at a 50% discounted price of 25,000 won. Early bird ticket sales for the general public will begin at 11 a.m. on the 24th. Tickets, which are divided into morning and afternoon sessions, will be sold at a 40% discounted price of 30,000 won during the early bird period. Further details can be found on the Kurly app.

Kim Goeun, Head of Brand Marketing at Kurly, stated, "This event will be a festival where Kurly's curation capabilities, which have already been recognized by many, are showcased in the beauty sector as well. We hope that through Kurly Beauty Festa 2025, many people will have authentic experiences and find their own unique beauty."