Kcosmemall Officially Launches K-Beauty Brands at Lung Fung Stores in Hong Kong

Expanding Global Distribution Network with Leading Brands Including Round Lab

On September 12, Kcosmemall Co., Ltd. (CEO Yoon Donghyun) announced that it has officially launched a variety of its cosmetic brands, including Korea's leading K-beauty brands Round Lab and Ingredient Editor, at Lung Fung, a major retail chain in Hong Kong.

Lung Fung is a representative health and beauty retail company in Hong Kong, known for its extensive store network and highly trusted distribution channels. This launch is expected to serve as a significant milestone for Kcosmemall as it strengthens its presence in key Asian markets.

Through this partnership, Kcosmemall is introducing Round Lab's flagship product lines, the "Dokdo Line" and the "Birch Tree Line," to Hong Kong consumers for the first time. Both lines have established themselves as icons of moisturizing and soothing skincare in Korea and have also received high praise in the global market.

Yoon Donghyun, CEO of Kcosmemall, stated, "Hong Kong is a key market that leads beauty trends in Asia, and this launch at Lung Fung stores will further elevate the global competitiveness of K-beauty. Moving forward, we will continue to deliver the value of Korean cosmetics to consumers not only across Asia but also worldwide by expanding various partnerships and distribution channels."

Starting with its entry into Hong Kong, Kcosmemall plans to strengthen its distribution networks in major Asian markets such as Taiwan, Thailand, and Vietnam. The company will also pursue an integrated on-offline distribution strategy that encompasses offline stores, online live commerce, and global e-commerce platforms.