K Bank Launches Limited Edition ONE Check Card "Okiki Edition"

Personalize Your Card with Alphabet and Character Stickers
Spend Over 200,000 Won or Join the "Card Decoration Certification" Event for a Chance to Win Character Merchandise

K Bank has launched a limited edition check card that allows users to freely decorate their own cards with popular character stickers.

On September 15, K Bank announced the release of the "ONE Check Card Okiki Edition," a collaboration with the popular character brand "Okiki," limited to 30,000 cards.

This is the fifth limited edition character card, following last year's releases of "Todaeri" and "Kkamja," as well as this year's "Calm Man" and "Wallace and Gromit." Previous limited edition character cards, each with unique personalities and charm, have sold out in four consecutive launches.

"Okiki" features the innocent Maltese dog "Daengi," his beloved plush toy "Ddaegi," and Ddaegi's close friend "Gaegulhee," among other creative characters, offering a cute and heartwarming appeal. With emotional illustrations and everyday storytelling, Okiki has gained significant popularity among Millennials & Gen Z, especially women in their 20s and 30s.

The "ONE Check Card Okiki Edition" is available in four designs: Ddaegi and Cat, Tennis, Travel, and Sticker. Customers can choose their preferred design when applying for the card.

Regardless of the design selected, each card comes with a set of 70 stickers featuring various alphabets and characters. Users can use these stickers to personalize the card's appearance with their MBTI type, name initials, Okiki characters, or any other design that fits their personality and preferences.

To celebrate the launch, a promotion will run until October 19, offering Okiki character merchandise. Customers who receive the Okiki Edition and spend a cumulative total of 200,000 won or more during the promotion period will be entered into a draw, with 100 winners receiving a limited edition Okiki ready bag.

There is also a "Card Decoration Certification" event. After decorating the Okiki Edition card with the included stickers, users can share proof on online communities or social media to enter a draw, where 100 winners will receive a limited edition Okiki picnic mat.

A K Bank representative stated, "Analysis of ONE Check Card usage patterns over the past year shows that the usage rate of character check cards is 30% higher than that of regular cards," adding, "By combining financial benefits with collectible value, we have also achieved strong business results."

Meanwhile, the ONE Check Card surpassed 1 million issued cards in less than a year since its launch, becoming K Bank's flagship check card and ranking as the most popular check card in the first half of this year on the card product platform "Card Gorilla." The card offers a variety of cashback benefits that can be freely selected without any spending requirements or annual fees, as well as VIP-exclusive cashback, K Pass, and public transportation cashback (3,000 won).