Dongyang Savings Bank (President Lim Seonil) has successfully established its next-generation credit management system, "Stella (STELLA)," with the goal of enhancing customer convenience and maximizing internal work efficiency. The bank invited industry stakeholders to the "Stella Unpack Event" to showcase the new system.
The newly introduced "Stella" system stands for Smart, Technology-based, Efficient, Lending, Leading, and Automation, reflecting its core attributes.
The entire credit management process has been rebuilt to deliver fast and accurate financial services tailored to the era of digital transformation. The system name "Stella" is derived from the Latin word for "star," symbolizing Dongyang Savings Bank's commitment to serve as a guiding light in finance.
Key features include: ▲ Automated screening system enabling rapid and precise credit evaluation for both office workers and self-employed individuals ▲ Automation of application information collection and registration, streamlining the customer loan application process ▲ Automation of credit reports using AI technologies such as ChatGPT, which enhances work productivity.
As a result, customers can receive loan screening results more quickly, while employees are freed from unnecessary paperwork and can focus on customer consultations and service-another distinctive benefit of the system.
Lim Seonil, President of Dongyang Savings Bank, stated, "The establishment of the 'Stella' system is an important step toward strengthening our digital finance competitiveness. We will continue to introduce innovative, customer-centric financial services and actively respond to the rapidly changing financial environment."
Dongyang Savings Bank plans to commercialize the next-generation credit management system "Stella" and supply it to financial companies, including savings banks.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


