Aiming to Become a Leading City in Traffic Safety
A Challenge Toward 'Zero Traffic Accidents'
Paju City in Gyeonggi Province is currently implementing the 'Traffic Safety, Special 100-Day Project' (hereinafter referred to as the '100-Day Project') in collaboration with citizens, aiming to become a 'leading city in traffic safety' by reducing the number of traffic accident fatalities by 30%.
The '100-Day Project' is a citywide participatory initiative designed to establish a mature traffic culture and raise public awareness of traffic safety. It is being conducted over a 100-day period from July 23 to October 31.
This project brings together Paju City, Paju Police Station, Korea Transportation Safety Authority, private organizations, and transportation companies. The initiative includes: promoting basic traffic safety rules through various media such as social networking services (SNS) and apartment bulletin boards; intensive crackdowns and guidance on traffic law violations; and improving safety awareness among transportation companies through inspections and training. In addition, on-site promotional activities will be carried out at major intersections to maximize the campaign’s impact.
On September 10, as part of the '100-Day Project,' Paju City successfully held a 'Traffic Safety Campaign' at Geumchon Station on the Gyeongui-Jungang Line. The event brought together more than 100 participants, including representatives from Paju City, Paju Police Station, Korea Transportation Safety Authority, the Model Drivers' Association, the Saemaeul Traffic Volunteer Corps, private organizations, and transportation companies.
The campaign focused on informing drivers and pedestrians about traffic safety rules, proper usage guidelines for personal mobility devices (PM), and encouraging voluntary participation from citizens.
To achieve its goal of reducing traffic accidents by 30%, Paju City previously established the 'Zero Traffic Accident Task Force' directly under the mayor. The city has developed a variety of safety measures centered on citizens and on-site engagement. As a result, over the past three years, the number of traffic accident fatalities in the city has decreased by 48%, from 27 to 14. Paju City also earned an 'A' grade in the government’s Traffic Culture Index evaluation, making it the only city in the province to do so, and solidifying its status as a leading city in traffic safety.
Cheon Yukyung, Director of the Road Traffic Bureau, stated, "This 100-Day Project marks an important turning point from administration-led traffic safety policies to citizen-centered traffic safety policies. We will continue our efforts to create a safe traffic culture together with citizens through ongoing activities."
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