Cumulative Sales Up 86.5% Year-on-Year Through August
"Clear Premium Trend... Differentiated Performance Ahead"
On September 8, Ace Bed announced that its top-tier mattress brand, Ace Heritz, is experiencing rapid sales growth.
The cumulative sales volume of Ace Heritz from January to August this year increased by 86.5% compared to the same period last year. In particular, the flagship model, Platinum Plus, accounted for 62.7% of total sales, driving the brand's growth. Additionally, king-size and larger mattresses made up 67.9% of this year's sales, demonstrating the premium and "the bigger, the better" consumer trend that favors spaciousness and refined relaxation.
The domestic bed and mattress market is valued at approximately 2 trillion won. Recently, the "Sleeponomics" trend has been spreading, with consumers boldly investing in premium products for high-quality sleep. Ace Bed explained that, especially among newlyweds and customers seeking replacements, mattresses have become an essential investment for improving quality of life, leading to a clear premiumization across the market.
Launched in 2016, Ace Heritz is Ace Bed's top-tier mattress brand, currently offering five models-Black, Diamond Plus, Diamond, Platinum Plus, and Platinum-differentiated by materials and internal components. Notably, Ace Bed's proprietary "Hybrid Z Spring," patented in 15 countries, is featured in these mattresses. This two-layer structure combines interconnected and independent springs to address issues such as sagging, noise, gaps, shaking, and tilting, all of which can disrupt restful sleep.
An Ace Bed representative stated, "As consumers increasingly view beds not just as furniture but as investments that determine quality of life, the premium bed market will continue to expand. Ace Heritz will set a new standard for premium beds with its differentiated performance and quality."
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