Creative Content Utilizing AI Realizes the Vision of "Finance That Makes the World Excited"
13 Teams Awarded
"Creative Communication with Future Generations Will Continue"
BNK Financial Group (Chairman Bin Daein) held the award ceremony for the "BNK Exciting Short-Form Contest" on the 5th at the Busan Bank headquarters.
BNK Financial Group held the award ceremony for the "BNK Exciting Short-Form Contest" on the 5th at the Busan Bank headquarters (4th from the left, Kang Jonghoon, Head of Group Management Strategy Division at BNK Financial Group). Provided by BNK Financial Group
The contest, which began in 2024 and is now in its second year, was launched by BNK Financial Group to strengthen communication with various generations, including people in their 20s and 30s nationwide, and to share the meaning of the group's vision, "Finance That Makes the World Excited."
The submitted works mainly featured videos delivering messages of support for small business owners and local commercial districts together with BNK Financial Group, as well as the spirit of community moving forward with neighbors.
Notably, works utilizing the latest AI technology accounted for half of all entries, reflecting a new trend in content creation that combines technology and creativity.
On this day, a total of 13 works received awards, including one grand prize, two excellence awards, and ten encouragement awards. The winners were presented with certificates and prize money of 5 million won, 1 million won, and 300,000 won, respectively.
The grand prize went to the emotional animation "Light That Makes Tomorrow Shine," which depicts how BNK's mutual growth activities become a light for the world. The winning works will be used as promotional videos for BNK Financial Group and are scheduled to be uploaded to the financial group's YouTube channel.
Kang Jonghoon, Head of Group Management Strategy Division at BNK Financial Group, who attended the ceremony, said, "With this contest as a starting point, BNK will continue to engage in creative communication with future generations."
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