Samsung Fire & Marine Insurance Holds 'Sync-Big Session' to Promote Customer-Centric Management

Participation of 25 Related Departments Including Call Center

Samsung Fire & Marine Insurance announced on the 5th that it held the 'Sync-Big Session' on the 4th at the Samsung Financial Campus in Seocho-gu, Seoul, to promote customer-centric management.

Employees of Samsung Fire & Marine Insurance are posing for a commemorative photo at the Sync-Big Session held on the 4th at Samsung Financial Campus in Seocho-gu, Seoul, to practice customer-centric management. Samsung Fire & Marine Insurance

'Sync-Big' means bringing together (Sync; Think) ideas about customers and expanding them on a larger scale (Big). The event was designed to establish an organization-wide culture that prioritizes the customer perspective.

The event was attended by 25 departments, including those that interact directly with customers such as call centers and customer centers, as well as product development, contract management, and claims departments. Each department shared its unique role at the customer interface and discussed a variety of perspectives related to customers.

In addition, the event reaffirmed the importance of mutual collaboration and conflict resolution, providing an opportunity to strengthen company-wide solidarity for customers and to build a more efficient collaborative structure.

Samsung Fire & Marine Insurance also emphasized that it is important not only to resolve customer complaints but also to practice customer-centric thinking throughout the entire process of prevention, response, and improvement.

In particular, regarding prevention, the company highlighted the importance of organic collaboration to strengthen the consumer protection system from the product development and review stages.

To achieve this, the company plans to strengthen interdepartmental networks and establish an improvement process that systematically reflects the voice of the customer.

At the end of the event, a new slogan was announced: "Care to Share, One Team for Customers."

A representative from Samsung Fire & Marine Insurance stated, "All departments that interact with or support customers are customer-related departments," and added, "Through this event, the entire company has reaffirmed its commitment to customer-centric management and will achieve results in preventing and improving customer complaints."