The Korea Tourism Organization's global advertisement video for Korean tourism, "Escape to Korea," which was launched in July in collaboration with Netflix, has been selected as a successful case of collaboration with Netflix.
On September 2, during the "Behind The Streams 2025" event held for corporate clients, Netflix introduced the video as one of this year's successful collaboration cases.
Global Advertisement Video for Korean Tourism 'Escape to Korea' [Photo by Korea Tourism Organization]
Global Advertisement Video for Korean Tourism 'Escape to Korea' [Photo by Korea Tourism Organization]
The Korea Tourism Organization released two "Escape to Korea" advertisement videos consecutively in July and August. In July, the "Better Run" version, inspired by the concept of the Netflix original series "Squid Game," was released, followed by the "Better Together" version in August, themed after "All of Us Are Dead." As of September 3, "Better Run" had attracted global attention, recording 27.11 million views.
At the Behind The Streams event, Netflix stated, "Through this collaboration, we witnessed how the passion for K-content can be expanded into visits to Korea, resulting in increased interest not only in consuming content but also in Korea and Korean culture itself."
Han Yeook, head of the Brand Content Team at the Korea Tourism Organization, said, "Working as one team with Netflix allowed us to present an advertisement video that captured worldwide attention," adding, "We will continue to pursue innovative tourism marketing combined with K-content in the future."
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