Daiwon Pharmaceutical Renames Health Functional Food Brand from Daiwon Health Lab to "Daiwon Health"

New Slogan: "The Fundamental Principle of Health"

Daiwon Pharmaceutical announced on September 1 that it will change the name of its comprehensive health functional food brand from "Daiwon Health Lab" to "Daiwon Health."

This brand name change reflects the company's intention to deliver a more intuitive and consumer-friendly brand identity than before, while also strengthening customer trust and improving market accessibility.

Daiwon Health also unveiled a new slogan: "The Great Principle of Health." This slogan reflects the company's commitment to continuously offering products that adhere to the fundamental principles and core values of health.

In April, Daiwon Pharmaceutical rebranded "Jang Daiwon," which started with probiotics and steadily expanded its lineup, as "Daiwon Health Lab," successfully establishing it as a comprehensive health functional food brand. The current brand name change is a strategic move to communicate the brand's value more clearly and intuitively, building on these achievements.

Going forward, Daiwon Health plans to build a systematic lineup of various functional products tailored to different age groups, contributing to customers' health improvement and securing a competitive edge in the domestic health functional food market. The company also aims to accelerate its efforts to expand market share based on strong consumer trust.

Baek Inyoung, Head of the Healthcare Business Division at Daiwon Pharmaceutical, stated, "We aim to further solidify our position in the market with a brand name that consumers can easily understand and remember," adding, "By upholding the great principle of health, we will help consumers form healthy habits and consistently offer products they can trust."