100% Domestically Sourced Chicken Breast
Featuring Chili Con, Golden Garlic, and Special Soy Sauce
Tenderized for a Soft and Juicy Texture
Mom's Touch announced on August 28 that it will launch five new varieties of boneless chicken, "Wow Sunsal," made with 100% domestically sourced chicken breast.
The new Wow Sunsal lineup consists of five types: "Chili Con Wow Sunsal," "Golden Garlic Wow Sunsal," "Special Soy Sauce Wow Sunsal," "Fried Wow Sunsal," and "Hot Cheese Wow Sunsal." The boneless chicken, made with 100% domestically sourced chicken breast and developed with Mom's Touch's unique expertise, is topped with a variety of sauces and toppings. The chicken breast is prepared using a tenderizing technique to deliver a soft and juicy texture, and is seasoned with spicy Cajun marinade to reduce greasiness while enhancing umami flavor.
The new Wow Sunsal is available in two sizes: a regular size for 1-2 people, and a max size for 2-3 people, which includes Cajun-seasoned fries and pickled radish. It will be available at Mom's Touch locations nationwide starting August 28.
To celebrate the launch of Wow Sunsal, Mom's Touch is holding a limited-time promotion for three types of "Wow Sunsal Set." The three sets-"Wow Sunsal Single Set," "Wow Sunsal Couple Set," and "Wow Sunsal Beef Couple Set"-allow customers to enjoy the new Wow Sunsal chicken along with popular menu items such as the Wow Smoke Deluxe Burger and the Edward Lee Beef Burger. Customers who purchase any of these sets will receive one Le Sserafim four-cut photo as a gift. If the photo gift runs out of stock, sales of the Wow Sunsal Set at that location will end early.
Mom's Touch also plans to release a commercial video for the new "Chili Con Wow Sunsal" featuring comedian Kim Wonhun. Through this advertisement, the company aims to strengthen its engagement with younger consumers via online channels and drive both buzz and purchase conversions in the early stages of the launch.
A Mom's Touch representative stated, "Building on the success of our signature boneless chicken thigh series, 'Big Thigh Sunsal,' we are introducing a 100% domestically sourced chicken breast lineup to meet diverse customer preferences and demand. With Mom's Touch's expertise in chicken, we believe the new 'Wow Sunsal' will appeal not only to chicken breast enthusiasts but also to customers looking to experience a new style of chicken."
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