Gyeongbuk Police Agency and Joel Jean Run Together for Fundamental Order

Joining Forces with a Gold Medalist
Launching a Public Interest Campaign for Fundamental Order

The Gyeongbuk Police Agency has launched a "Three Major Fundamental Order Establishment" campaign in collaboration with Joel Jean, the national track and field athlete from the Yecheon County Office, who is making a mark on the global stage.

Gyeongbuk Police Agency building. Photo by Byunggun Kwon

On August 27, the Gyeongbuk Police Agency announced, "We have produced a short 45-second video focused on establishing order in traffic, daily life, and the local economy, aiming to broaden public consensus and take the lead in creating a safer community."

This video highlights Joel Jean’s achievements, including his gold medals in the men’s 400m relay at the 2025 Gumi Asian Athletics Championships and the Rhine-Ruhr Summer Universiade in Germany. It combines the message of "compliance with fundamental order" with the spirit of sportsmanship that values the basics and pushes beyond limits.

The police agency plans to broadcast the video through its official social media channels and major electronic billboards across the province to increase public participation and interest.

Joel Jean emphasized, "For athletes, following the rules is the starting point of victory," adding, "When we uphold fundamental order in society, everyone can enjoy a safer daily life. I invite you to join me in this run."

Oh Bumyeong, Commissioner of the Gyeongbuk Police Agency, stated, "Just as Joel Jean inspires the nation with his passion and dedication, the Gyeongbuk police will continue our relentless efforts to ensure the safety of our residents," and added, "We will do our utmost to showcase a high standard of order and culture at the upcoming APEC Summit."

The Gyeongbuk Police Agency plans to use this collaboration as a starting point to continuously spread the culture of compliance with fundamental order and to carry out various promotional activities that residents can truly experience.

This partnership between a sports star and the police goes beyond a simple image collaboration, demonstrating new possibilities for public interest campaigns within the local community. Just as athletes build their fundamentals on the field, it is expected that the small, everyday acts of residents in upholding fundamental order will collectively contribute to a safer Gyeongbuk.

This content was produced with the assistance of AI translation services.