First-Come, First-Served Sales Start at 6 p.m. on August 27
A Real Gold Bar for 20 Lucky "Golden Ticket" Winners
CJ CheilJedang is targeting Millennials & Gen Z by partnering with the limited-edition trading platform KREAM to introduce a Spam Limited Edition.
On August 27, CJ CheilJedang announced that it will launch the Spam Gold Bar Edition for the first time on KREAM. KREAM is a platform for trading so-called "rare items," such as limited-edition sneakers. CJ CheilJedang is the first company in the domestic food industry to enter KREAM.
The Spam Gold Bar Edition consists of six paper boxes shaped like gold bars, each containing a can of Spam with a gold-colored label. Its size and design closely resemble an actual gold bar, creating a luxurious atmosphere. The product is expected to attract consumers looking for a unique and special gift.
This Spam Gold Bar Edition will be available exclusively on KREAM starting at 6 p.m. on August 27, with only 1,000 units sold on a first-come, first-served basis. Each person can purchase up to 10 units through the KREAM website or app. Among the units for sale, 20 will include a "Golden Ticket." Lucky customers who find this ticket will receive a real gold bar (1 don), worth approximately 700,000 won.
Through this limited-edition Spam launch, CJ CheilJedang aims to connect more closely with Millennials & Gen Z. Starting with its release on KREAM, the company plans to offer differentiated experiences to younger consumers through various means, including viral content created with artificial intelligence (AI) and premium seeding kits for product trials.
A CJ CheilJedang representative stated, "We planned this limited release on KREAM to capture the attention of Millennials & Gen Z, who are enthusiastic about limited editions," adding, "We hope the Spam Gold Bar Edition will become a golden memory for our customers."
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