Shinhan Lifecare Partners with Military Mutual Aid Association to Promote Silver Industry

Shinhan Lifecare, a subsidiary of Shinhan Life specializing in senior business, announced on the 25th that it had signed a business agreement with the Military Mutual Aid Association on the 22nd to promote the silver industry.

The signing ceremony, held at the Seoul Military Mutual Aid Association Hall, was attended by Hyungchan Son, Director of the Management Division of the Military Mutual Aid Association, Seokmoon Woo, CEO of Shinhan Lifecare, and other officials. They agreed to cooperate in identifying future joint business opportunities and partnership services.

The Military Mutual Aid Association has a broad member network and a stable asset management foundation. Since its launch in January last year, Shinhan Lifecare has continued to build expertise in operating senior facilities and developing infrastructure.

At the business agreement ceremony held on the 22nd at the Seoul Military Mutual Aid Association Hall, Hyungchan Son, Director of the Management Division of the Military Mutual Aid Association (third from the left), and Seokmoon Woo, CEO of Shinhan Lifecare (fourth from the left), along with other officials, are posing for a commemorative photo. Shinhan Life

Photo by Shinhan Life

Through this agreement, the two companies will leverage the Military Mutual Aid Association's 210,000 members to discover services aimed at improving member welfare and to explore financial investment opportunities. By combining their respective strengths, they plan to further advance services for seniors and expand collaborative business opportunities.

Shinhan Lifecare plans to collaborate with the Military Mutual Aid Association in various ways to set a new standard for senior residential welfare facilities, integrating finance, culture and arts, leisure and sports, and medical and healthcare, based on its total care solutions for a super-aged society.

The Military Mutual Aid Association aims to secure a foundation for providing lifecycle-based welfare that members can truly experience under its 'Members First Management' philosophy, and to expand its role as a life partner for members from commissioning to retirement through cooperation with Shinhan Lifecare.

A Shinhan Lifecare official stated, "We expect that cooperation with the Military Mutual Aid Association will enhance the quality of senior services and establish a sustainable model suitable for a super-aged society," adding, "We will continue to do our best to contribute to the growth and development of the senior industry through various partnerships."