Sales in Local Commercial Districts Rise
Residents Report High Satisfaction
Songpa-gu, Seoul (District Mayor Seo Kangseok) announced on August 24 that the '2025 Songpa-gu Haha Hoho Water Playground,' operated at the Garden Five Life Central Square in Munjeong-dong during the summer vacation, attracted over 20,000 visitors, bringing joy to residents and revitalizing the local economy.
The opening ceremony of the 'Songpa-gu Haha Hoho Water Playground' held on the 25th of last month at the Garden Five Life Central Square. Provided by Songpa-gu.
The water playground was open for 23 days, from July 25 to August 16. Excluding three days when it was closed due to rain, a total of 20,704 people visited over 20 days, which is a 4.1% increase compared to last year’s 19,893 visitors.
In a satisfaction survey conducted during the operating period, 1,099 people participated, with an overall satisfaction rate of 95% and a revisit intention rate of 99.6%. Residents cited a variety of water play facilities, clean water quality, a pleasant environment, and convenient transportation access as key advantages.
According to Garden Five Life’s own survey, sales in July increased by 6% compared to the same month last year. Songpa-gu expects the positive sales trend to continue through August, as the water playground operation continues.
The impact was also evident in visitor statistics. According to the Korea Tourism Data Lab, the neighborhoods in Songpa-gu with the highest visitor growth rates in July were Wirye-dong (33.8%), Munjeong 1-dong (29.2%), and Jangji-dong (26.6%). Three out of the top five neighborhoods are located near the water playground, indicating that the facility has contributed to the actual revitalization of local commercial districts.
This year’s water playground featured 11 different water play facilities, free life jacket rentals, shade installations, weekend event programs, and the constant presence of safety personnel, creating a safe and enjoyable space for families.
Seo Kangseok, Mayor of Songpa-gu, said, "The 'Haha Hoho Water Playground' is a win-win program that not only provides residents with a refreshing summer but also injects vitality into the local commercial district. We will continue to prepare a variety of initiatives so that residents can enjoy seasonal events safely and happily within the community."
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