The commerce division of NBT, a company operating a comprehensive points platform, has been achieving a series of successes with its new business ventures.
On August 22, NBT announced that "Original 23rd Street Namsan Pork Cutlet," which began home shopping sales in June, achieved its third consecutive sellout following broadcasts in June and July. The company stated that, in particular, home shopping sales in August exceeded the target by 110%, proving the business's performance.
"Original 23rd Street Namsan Pork Cutlet" is NBT's first commerce project in which the company led the entire process, from planning to distribution. NBT explained that this success was driven by a planning strategy that leveraged the historical significance and symbolism of the "Original 23rd Street Namsan Pork Cutlet" brand through content, as well as storytelling-based content and marketing optimized for home shopping channels, which resonated with consumers.
With strong sales from its first product, NBT announced plans to expand its new commerce business. In the second half of this year, the company intends to sequentially launch products in the Home Care and Food & Beverage categories, diversifying its commerce portfolio by expanding its product lineup. After expanding its product lineup, NBT also plans to implement an integrated online and offline marketing strategy by linking with its own reward platform, which boasts 10 million monthly active users (MAU).
An NBT representative stated, "Our efforts to focus on product planning that targets consumer needs, based on NBT's brand and customer experience, have led to tangible results," adding, "NBT's commerce business will not only be linked to our main business division-the reward platform-but will also serve as a core foundation for the evolution of our stablecoin-based utility platform, which is being prepared as a new growth business."
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