"Becoming a Game Changer in Korea"
Launch of Three-Type Mop and Wet Mop Robot Vacuums
Plans to Open Six Additional Stores in Korea
Chinese home appliance company Dreamy held its first launch show in Korea and unveiled new robot vacuum cleaner models.
On August 21, at the Four Seasons Hotel in Jongno-gu, Seoul, Dreamy hosted the '2025 Dreamy New Product Launch Show,' introducing two premium robot vacuum cleaners: the 'Matrix10 Ultra' and the 'Aqua10 Ultra Roller.' Maggie Dai, General Manager for Korea, Japan, and Australia, stated, "Based on technology innovation driven by consumer needs, we aim to become a game changer in the robot vacuum cleaner industry by clearly differentiating ourselves from competitors."
At the event, Moon Deokgeun, Executive Director (Sales Director) of Dreamy, repeatedly emphasized, "Robot is Dreamy." He explained, "A robot vacuum cleaner is not just a vacuum cleaner, but a robot," adding, "This means it is a product designed to serve and act on behalf of users."
The Matrix10 is a robot vacuum cleaner with an automatic three-type mop replacement system, which automatically switches the type of mop depending on the cleaning area and purpose. It comes equipped with three mop pads: a high-temperature maintenance pad (for daily cleaning), a nylon bristle powerful scrubbing pad (for grease), and an absorbent sponge pad (for absorbing moisture).
In addition, its threshold climbing capability has been enhanced. With foldable legs and a swing arm (robotic arm) on the front wheels, it can overcome obstacles up to 8 cm high.
Maggie Dai, General Manager for Korea, Japan, and Australia at Dreamy, is speaking at the '2025 Dreamy New Product Launch Show' held at the Four Seasons Hotel in Jongno-gu, Seoul. Dreamy.
The Aqua10 is a mop robot vacuum cleaner equipped with a roller solution, featuring a purified water circulation cleaning system and an automatic wastewater collection system. It is Dreamy's first mop robot vacuum cleaner. Using 12 nozzles, it cleans the mop in real time and removes wastewater instantly via a scraper. Additional features include automatic dust bag drying, automatic dust disposal, and separation of wet and dry waste. Two HD AI (artificial intelligence) cameras are installed, enabling rapid obstacle recognition and avoidance.
The prices of the two products were not released on this day. The Matrix10 will be launched on August 22, and the Aqua10 will be released on September 1, with their prices to be announced on the respective launch dates.
Dreamy also announced plans to expand sales in the Korean market through next year. General Manager Maggie Dai said, "Dreamy started with a 4.1% market share last year, and by early 2025, we have grown more than threefold to reach 12.8%," adding, "Over the past year, Dreamy has made bold investments in the Korean market, achieving several significant milestones in the process."
Dreamy held the '2025 Dreamy New Product Launch Show' on the 21st at the Four Seasons Hotel in Jongno-gu, Seoul, unveiling two premium robot vacuum cleaner new products: the 'Matrix10 Ultra' and the 'Aqua10 Ultra Roller.' Photo by Park Juni.
In fact, Dreamy opened its first flagship store in Hannam-dong in April last year. Earlier this year, it launched robot vacuum cleaner models such as the 'X50 Ultra,' 'X50 Master,' and 'L40S Pro Ultra,' and in June, it also released a food waste disposer called 'Revo.'
The company also plans to expand its stores in Korea. Dreamy currently operates pop-up stores at 10 department stores nationwide and plans to open six additional stores by October. General Manager Maggie Dai stated, "In 2026, we aim for a remarkable 200% growth by introducing innovative technologies and a more diverse product lineup to the Korean market," emphasizing, "The key is to ensure that every product precisely meets the needs of Korean customers."
As Chinese home appliance companies are rapidly entering the Korean market, 'Mova,' which spun off from Dreamy at the end of last year, also held a brand launch press conference in Korea the previous day, declaring its ambition to become the No. 1 brand in the country.
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