Second Standalone Two-Story Specialty Store Opens After Daejeon
"Expanding Presence in the Non-Metropolitan Sleep Market"
Shinsegae Casa announced on the 19th that its eco-friendly sleep brand "Materasso" has opened its second standalone specialty store in Ulsan.
This Ulsan location is the brand’s second specialty store, following the Daejeon branch that opened in May. By completing its network in both the central and Gyeongsang regions, Materasso is gradually expanding its specialty store network and strengthening its leadership in the premium sleep market outside the Seoul metropolitan area.
Ulsan is home to large-scale industrial complexes, including HD Hyundai Heavy Industries, and has recently seen a rise in housing transactions. In the second half of the year, a large-scale new housing complex is also scheduled for occupancy. Samsan-dong in Nam-gu, where the second store is located, is the city’s largest furniture district, with both domestic and international brands such as Simmons, Ace Bed, Sealy, and Tempur clustered together. Large supermarkets, department stores, and traditional markets are also concentrated nearby.
The Materasso Ulsan store occupies a two-story standalone building of approximately 330 square meters, embodying the brand’s philosophy of "nature-friendly, restorative sleep" throughout the space. The use of soft lighting and beige and natural wood tones visually expresses the brand’s values, emphasizing natural materials.
The first floor serves as an interior showcase, with bedroom furniture such as nightstands, dressers, and bed benches, as well as living accessories, arranged to create a unified mood. Key models from Materasso’s signature "Heritage Collection" and "Forest Collection" are displayed in a setting that resembles an actual home. The Materasso Heritage Collection is the brand’s top-tier mattress lineup, introduced last month.
The second floor is dedicated to mattress trials. Customers can try out a variety of firmness levels, including popular models like "CloudH" and "Bay" from the Forest Collection, and receive personalized consultations to select a mattress tailored to their body type and preferences.
To celebrate the opening of the Materasso Ulsan store, a discount promotion and special gift event will run through the 31st. During the event period, popular Materasso bed frames will be available at discounts of up to 20%, and Shinsegae gift certificates will be offered based on purchase amounts. The benefits of the ongoing Materasso-exclusive promotions will also apply.
A Shinsegae Casa representative stated, "We plan to strengthen our presence in the sleep market by expanding customer touchpoints nationwide and developing our specialty stores into channels where customers can deeply experience Materasso’s brand identity and premium space solutions."
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