"Oasis Market Sets New Record for First-Half Sales with Online Boom"

Operating Profit Down 27.5% Year-on-Year in First Half
"Aggressive Marketing Investments, Including Increased Advertising Expenses, Cited as Main Cause"

Oasis Market, a dawn delivery company, continued its growth trajectory by posting record-high sales in the first half of this year.

According to Oasis Market on August 13, standalone sales for the second quarter of this year reached 148.9 billion won, marking a 13.6% increase compared to the same period last year. This is the highest quarterly performance in the company's history. Cumulative sales for the first half of the year totaled 283.9 billion won, up 9.2% year-on-year, also setting a new half-year record. Notably, online sales in the second quarter surged by 19% compared to the previous year, driving the overall performance upward.

However, operating profit declined due to aggressive marketing investments, including increased advertising expenses. Operating profit for the second quarter was 3.55 billion won, down 51.5% from the same period last year. Cumulative operating profit for the first half was 9.79 billion won, a decrease of 27.5% year-on-year. The company stated, "We consider this a successful expenditure, as bold investments for growth led to record-high sales," adding, "For over 14 years since our founding, we have maintained a debt-free and profitable management structure, with a current ratio of 292% and a debt ratio of 44%, ensuring financial stability."

The sales growth is believed to have been driven by an increase in loyal customers and active sales activities. In the first half of this year, sales from loyal customers who used Oasis Market more than six times per month rose by 37% year-on-year, while the number of visitors increased by 30%. An Oasis Market representative explained, "Sales from loyal customers increased thanks to various grocery benefit coupons and high satisfaction with Oasis Market products."

Going forward, Oasis Market plans to expand its dawn delivery service areas. After extending its dawn delivery coverage to Busan last month, the company further expanded into Daegu and Changwon starting this month. Oasis Market aims to accelerate the acquisition of new members and further boost sales in the future.