KT Millieoseoje Achieves Record-High Cumulative Sales of 40.7 Billion KRW in First Half of the Year

Cumulative Sales of 40.7 Billion KRW and Operating Profit of 8.5 Billion KRW This Year
Second Quarter Sales Reach 20.7 Billion KRW, Operating Profit at 4.7 Billion KRW
13 Consecutive Quarters of Growth Since Turning a Profit in 2022
"Lock-in Effect Among Existing Subscribers, Influx of New Subscribers"

The reading platform KT Millieoseoje announced on August 12 that it achieved its highest-ever quarterly performance since its founding, with cumulative sales for the second quarter of this year reaching 40.7 billion KRW and cumulative operating profit totaling 8.5 billion KRW. These figures represent increases of 17% and 29%, respectively, compared to the same period last year.

Kt Millieoseojae Logo. Millieoseojae

According to Millieoseoje, sales for the second quarter amounted to 20.7 billion KRW, marking a 16% increase compared to 17.8 billion KRW in the same period of the previous year. Operating profit for the second quarter reached 4.7 billion KRW, up 28% from 3.7 billion KRW in the same period last year.

Kt Millieoseoje Performance Report. Photo by Seomideum

Millieoseoje has maintained 13 consecutive quarters of growth since turning an operating profit in the second quarter of 2022, continuing this trend through the second quarter of this year.

The company attributed these achievements to the lock-in effect among existing subscribers, as well as a significant influx of new subscribers on a cumulative basis. In particular, Millieoseoje noted that after announcing a subscription fee increase in June, a large number of existing users chose to maintain their subscriptions, while many new customers signed up in advance.

Additionally, Millieoseoje estimated that efforts to strengthen services centered on the reading experience also had a positive impact. The company explained that following the launch of 'AI Dokpaming,' a service that uses artificial intelligence to provide personalized reading recommendations, and 'Millieplace,' an offline reading space, the number of subscribers has continued to grow steadily.

At the end of June, Millieoseoje launched a web novel service and plans to introduce a webtoon service in the future.