- Unmatched Performance and Relentless Innovation: Where the Values of Doppelherz and FC Bayern Munich Meet
- Doppelherz, Present in 60 Countries, Accelerates Expansion in Asia, the Middle East, and Africa with FC Bayern Munich
Doppelherz, Europe's leading brand in vitamins, minerals, and tonics, announced on August 11 that it has entered into an international partnership with FC Bayern Munich, the football club with the most Bundesliga titles. This partnership will cover all of Europe (excluding Germany, Austria, and Switzerland), as well as the Middle East, Africa, and Asia, and will run through 2027.
FC Bayern Munich continues to maintain a unique position in German professional sports, thanks to its top-tier performance and relentless drive for self-innovation. Doppelherz is the flagship brand of Queisser Pharma and, drawing on over 100 years of nutritional science, has supported healthy and balanced lives for consumers worldwide through health supplements, pharmaceuticals, medical devices, and cosmetics.
The symbolic value of FC Bayern Munich, which has become an icon of relentless pursuit of excellence and self-innovation, is a key reason behind this partnership. Likewise, Doppelherz has spent the past 100 years uncompromisingly pursuing the highest quality, continuously improving its products and portfolio to safeguard the health of people in Germany and around the world. Both FC Bayern Munich and Doppelherz share the belief that top-level nutrition is essential for sports performance, which is at the heart of this partnership.
Michael Diederich, Executive Vice Chairman of FC Bayern, expressed his satisfaction with the collaboration, stating, "Sports and a healthy, balanced, and rich nutritional intake are inseparable. In this regard, I am very pleased about the partnership between FC Bayern and Doppelherz. Whether on the field or in everyday life, sustainable performance makes a decisive difference. Just like anyone else, athletes can only perform at their best when they get all the essential nutrients their bodies need."
Tim Simonsen, Global Head of Marketing at Queisser Pharma, said, "FC Bayern Munich has achieved outstanding results through relentless effort, execution, and continuous improvement in its pursuit of excellence. For us at Doppelherz, who have insisted on uncompromising quality for over 100 years, partnering with Munich was a natural choice."
Erich Nobis, Executive Manager of Queisser Pharma, stated, "Doppelherz is already trusted by consumers in more than 60 countries. We will create global synergy by leveraging FC Bayern Munich's strong brand recognition, which is rapidly growing in Asia, the Middle East, and Africa."
Meanwhile, Queisser Pharma, the parent company of Doppelherz, is headquartered in Flensburg, employs more than 800 people worldwide, and has been producing and distributing healthcare products in the global market. Its flagship brands include Doppelherz and Protefix, and the company has been named Germany's top mid-sized employer nine times through 2025. Queisser Pharma has also received the TOTAL E-QUALITY certification, an official recognition for organizational diversity and inclusion, six times, demonstrating its commitment to responsible management. Since 2013, Queisser Pharma has been a leader in community contribution, continuously supporting children's projects in northern Germany through the "Children in Our Region" initiative.
In Korea, Elvia Bnova is the sole official importer of Doppelherz, and Elvia Healthcare is responsible for official distribution. Products are available for purchase through online platforms such as Coupang, Naver, and Kurly.
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