Samyang's Buldak Sauce Breaks Into US Asian Restaurant Giant Panda Express

Limited-Time Sale in 10 U.S. Cities Until October 7
Launch of "Dynamite Sweet and Sour Chicken"

Samyang Foods announced on August 11 that its Buldak brand's "Buldak Sauce" has entered into a partnership with Panda Express, the largest Asian dining brand in the United States.

Through this collaboration, the newly launched menu item "Dynamite Sweet and Sour Chicken" features fried seasoned chicken stir-fried in a wok with red bell peppers and onions, then finished with the "Buldak Special Sauce." It is considered the spiciest dish ever introduced by Panda Express.

Photo by Samyang Foods

The company stated, "The 'Buldak Special Sauce' used for this menu item was developed through a joint effort between the Buldak brand and Panda Express," adding, "It is characterized by the intense spiciness of the Buldak Sauce harmoniously blended with the Cantonese-style sweet and sour sauce, creating a spicy yet sweet and tangy flavor." "Dynamite Sweet and Sour Chicken" will be available for a limited time at select Panda Express locations in 10 cities across the United States until October 7.

With this collaboration as a starting point, Samyang Foods plans to accelerate its global expansion strategy, targeting spicy food enthusiasts not only in North America but around the world.

A representative from Panda Express said, "The legendary spiciness of Buldak Sauce has given rise to an exciting new addition to Panda Express's popular menu," adding, "We expect that not only Generation Z but also all customers who enjoy spicy food will be thrilled by the bold and explosive flavors of 'Dynamite Sweet and Sour Chicken.'"

Meanwhile, Panda Express, which began in California in 1983, currently operates more than 2,500 locations and is the largest Asian dining brand in the United States.