Final Selection of Eight Stores
Up to 20 Million Won in Support per Store
The Seongnam Commercial District Revitalization Foundation (Chairman: Shin Sangjin) announced that it will hold the citizen voting for the "2025 Hypstore Audition," the nation’s first citizen-participation store survival program, from August 11 to August 24.
The "Hypstore Audition" is a program in which citizens directly recommend and vote for promising stores, thereby enhancing the individuality and competitiveness of local commercial districts. Now in its second year, this audition features 144 stores that advanced through the first round of expert evaluation (100%) and are now subject to citizen voting.
The citizen voting will be conducted online from 10:00 a.m. on August 11 to midnight on August 24. The final selection of eight "2025 Hypstore" stores will be determined by combining the citizen voting results (70%) with a second round of expert evaluation (30%). Anyone can participate in the voting through the official Hypstore Audition website (hypstore.kr), and up to two stores can be voted for each day. Participants will also have a chance to win prizes such as mobile gift certificates through a random drawing.
The eight stores ultimately selected will receive the Hypstore certification mark and branding improvement support worth 20 million won per store. The support includes the production of design packages such as signs, packaging, menus, banners, stickers, and merchandise, as well as the creation of promotional content for the stores. An official plaque-awarding ceremony will also be held for the selected stores.
Additionally, the foundation plans to select five stores from among the 2024 and 2025 Hypstore winners to operate a pop-up store at Hyundai Department Store Pangyo branch in the second half of the year. Through this initiative, the foundation aims to expand sales channels for small business owners and expects to see increased sales and enhanced promotion of local brands.
A representative of the Seongnam Commercial District Revitalization Foundation stated, "The Hypstore Audition is a participatory program in which citizens and small business owners work together to create value in the local commercial district." The representative added, "We hope for active interest and participation from citizens so that 'my own Hypstore' can grow into 'everyone’s Hypstore.'"
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