Stars Shine on the Traditional Market... 'Star Market Tour' a Hit at Bonghwa Euneo Festival

Kang Hye-yeon and Nam Seung-min Make a Surprise Visit
A Special Day Boosting the Vitality of the Traditional Market

As the 27th Bonghwa Euneo Festival approaches its finale, the 'Star Market Tour' and the trot concert held on August 2 in the Bonghwa-eup traditional market area brought the festival atmosphere to its peak.

The 'Star Market Tour' is a special program designed to revitalize the traditional market and boost the local economy. On this day, popular trot singers Kang Hye-yeon and Nam Seung-min visited the market in person, interacting with merchants and residents and infusing the area with energy.

Kang Hye-yeon toured every corner of the market, helping merchants display products and introducing them herself, creating a friendly and lively atmosphere. She also actively engaged in impromptu photo sessions and conversations with fans, fostering a warm and welcoming mood.

At 6:00 p.m., Nam Seung-min joined, communicating with merchants through his unique humor and approachable charm, turning the entire market into a festive space.

One merchant remarked, "A star visiting in person has brought new life to the market," and added, "I hope events like this will continue to invigorate traditional markets."

A representative of the Bonghwa Festival Tourism Foundation emphasized, "The Star Market Tour is not just a fan service event but a program aimed at revitalizing the traditional market and the local economy. Since its planning stage, we have collaborated with the market merchants' association to reflect the voices from the field, making this a model case of regional coexistence through the festival."

On the same day at 8:00 p.m., a trot concert was held on the festival's special stage. Kang Hye-yeon, Nam Seung-min, Lee Soo-yeon, Yoo Ji-woo, and others delivered powerful vocals and emotional performances, drawing enthusiastic cheers from the audience. The venue was filled with spectators of all ages, who sang along and clapped to the hit songs, creating a sense of unity.

The 27th Bonghwa Euneo Festival will conclude its nine-day journey with the closing ceremony at 8:00 p.m. on August 3. During the closing ceremony, a live recording of Hello TV's 'Hello Concert - Good Day' will take place, featuring a large lineup of popular trot singers, including Yang Ji-eun, Shin Seung-tae, Ryu Ji-kwang, So Yu-mi, Seo Ji-o, Kang Seung-yeon, Kang Ye-seul, and Lee Mi-ri. For the first time this year, the traditional firework performance 'Nakhwanori' will also light up the summer night in Bonghwa, providing a spectacular finale to the festival.