A Digital Animation Series Showcasing
Sustainable Finance and Environmental Initiatives
The series depicts the changes that SDGs-driven activities bring to everyday life, set against the backdrop of a small alley in the city. The six-episode animation series will be released sequentially through Shinhan Bank's official social media channels, including Instagram, YouTube, Facebook, and TikTok.
The first episode, "Ttaenggyeoyo," released on this day, highlights a case of mutual growth with a small business owner who regains vitality in daily life and reduces the burden of advertising costs and fees through Shinhan Bank's delivery platform, "Ttaenggyeoyo."
In the coming months, Shinhan Bank plans to continue releasing animated episodes that showcase its genuine social responsibility activities, such as job creation for hearing-impaired baristas and digital financial education for digitally marginalized groups.
A Shinhan Bank representative stated, "We hope that by watching this content, people will feel a greater sense of familiarity and empathy with Shinhan as it connects with local communities, customers, and society as a whole," adding, "We will continue to strive for the sustainable development of our society in line with our slogan, 'Companionship for a Better Tomorrow.'"
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


