Limited-Edition Traditional Sauces Capture the Essence of the Season
The new products are "Sunchang Woori Ssal Maesil Gochujang" (Sunchang Korean Rice Plum Gochujang) and "Sunchang Taeyangcho Hobak Gochujang" (Sunchang Sun-dried Chili Pumpkin Gochujang). Both use 100% domestically sourced ingredients for their main components: green plums and pumpkin, ensuring they are safe to consume.
Sunchang Woori Ssal Maesil Gochujang is characterized by its sweet flavor, which comes from Korean green plums. Additionally, fermented Korean rice grown by local farmers is used to add a savory and deep taste. When used as a sauce for bibim-myeon (spicy mixed noodles) or mixed with doenjang (soybean paste) for meat wraps, the unique sweet flavor of plum is enhanced and can be enjoyed even more.
Sunchang Taeyangcho Hobak Gochujang is made by adding Korean pumpkin preserved in syrup to gochujang. It uses sun-dried Taeyangcho chili peppers, which retain their natural spiciness and aroma. When added to dishes such as braised tofu or various stir-fried recipes, it imparts a subtle sweetness that enhances the overall umami flavor.
Distribution channels differ by product. Sunchang Woori Ssal Maesil Gochujang will be available in limited quantities at Nonghyup Hanaro Mart stores nationwide, while Sunchang Taeyangcho Hobak Gochujang will be sold in limited quantities at Emart locations across the country.
Kim Jeongsoo, head of Daesang's Seasoning and Sauce Team, stated, "This limited-edition gochujang will deliver the flavors of summer that cannot be found in our regular sauces," and added, "We will continue to make various efforts to showcase new possibilities for traditional sauces in line with evolving culinary trends."
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