CheongKwanJang Launches Two Limited Editions of 'Everytime Health Wish Edition'

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KGC Ginseng Corporation announced on July 30 that it has launched two new limited editions of its flagship product, 'Everytime', called the 'Everytime Health Wish Edition'.

The 'Health Wish Edition' is based on the concept of maintaining a healthy habit by taking one stick a day for 66 days. This concept was inspired by research from psychologists at University College London, which found that it takes an average of 66 days to form a new habit.

Photo by KGC Insamgongsa

The products are available in two types: 'Royal', which allows you to fully enjoy the pure taste of red ginseng, and 'Soft', which combines red ginseng with honey, licorice extract, and propolis for a milder and smoother flavor. 'Everytime' is a leading health functional food made from red ginseng, known to help support immunity, blood circulation, fatigue relief, antioxidant activity, and memory improvement.

Since its launch in 2004, 'Everytime' has established itself as Korea's representative health functional food by offering various forms and flavors, such as sticks, films, and ampoules, tailored to different TPOs (time, place, occasion), and by diversifying its ingredients and functions. According to KGC Ginseng Corporation, as of last year, 'Everytime' ranked first in both domestic sales and overseas exports. The company exports more than 260 products to over 40 countries worldwide, with 'Everytime Original' taking the top spot in export sales. The company explained that its strategy of developing locally customized products and expanding distribution channels has been highly effective.

Meanwhile, CheongKwanJang will hold the event 'CheongKwanJang Supports Korea Until We All Feel Strong' until August 17, coinciding with the peak of the summer heat and the distribution of public recovery consumer coupons. The event offers discounts and gifts based on purchase amounts, as well as special purchase benefits for popular products such as 'Gidareum Chimhyang', 'iPass', and 'Everytime Outdoor'. The public recovery consumer coupons can be used at over 750 CheongKwanJang franchise stores nationwide.