Proving the Technological Innovation and Global Scalability of the Store Analytics AI Solution "mAsh"
MeiAI, the operator of the store analytics artificial intelligence (AI) solution 'mAsh', announced on the 28th that it has been finally selected for 'Post-TIPS', a scale-up support program hosted by the Ministry of SMEs and Startups.
Post-TIPS is a program that selects startups with outstanding research and development achievements among graduates of TIPS, the Ministry's flagship public-private startup incubation program, and helps them scale up. MeiAI was recognized for the technological innovation and global scalability of its visitor analytics AI solution 'mAsh', earning a place in this round of Post-TIPS. Selected companies will receive up to 700 million KRW in government support over the next 18 months.
mAsh is a solution that utilizes MeiAI's proprietary deep learning-based algorithm to analyze in-store CCTV footage, enabling precise identification of visitor responses in specific zones, movement paths and dwell times, and interactions between staff and visitors. This supports the extraction of marketing insights, enhancement of customer experience, and optimization of store operations. It is currently being used by major corporations such as LG Uplus and CGV to enable smarter offline store management.
Going forward, MeiAI plans to advance its conversational AI agent 'mAsh Insights', as well as add custom reporting and analytics template features. In addition, the company aims to strengthen collaborations with global brands, expand its market share, and accelerate its entry into global markets.
Kim Chankyu, CEO of MeiAI, stated, "Being selected for Post-TIPS is an official recognition of MeiAI's AI technology and global market entry capabilities," and added, "We will rapidly achieve results in the global market and grow into a leading company driving innovation in retail tech."
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