Food Content Company FG Selected as Official Sponsor
"Actor Lee Jangwoo's Walnut Pastry" Gains Fame
Desserts Like "Uyuni Salt Walnut Pastry" Attract Attention
100 Million Pieces Sold Within Six Months of Launch
Featured by Nikkei... Expansion into Japan and Beyond
BuChang Bakery, a walnut pastry brand that set a new record in Korea's dessert industry by selling 100 million pieces within just six months of its launch, will be served at the tables of world leaders this October. The brand has been selected as the official dessert for the 32nd Asia-Pacific Economic Cooperation (APEC) Summit. Leaders from 21 countries, including the United States and China, are expected to taste the dessert in person.
Food content company FG announced on the 24th that its dessert brand, BuChang Bakery, has been chosen as an official sponsor for the APEC Summit, which will be held in Gyeongju, North Gyeongsang Province, at the end of October. APEC will take place over two days, starting on October 31. Approximately 30,000 participants, including world leaders and global business figures, are expected to attend. BuChang Bakery plans to serve its walnut pastries as the official dessert at major events, including the official banquet during the summit.
Food content company FG announced that its dessert brand Buchang Bakery has been selected as an official sponsor of the APEC Summit, which will be held in Gyeongju, Gyeongbuk, at the end of October. FG
BuChang Bakery is a walnut pastry brand that was relaunched in October last year by FG CEO Lee Kyungwon and actor Lee Jangwoo, building on a local bakery brand that originated in Gyeongju in the 1960s. Unique reinterpretations of traditional pastries, such as the "Uyuni Salt Walnut Pastry," have gained popularity through word of mouth. Within just six months of its relaunch, the brand achieved cumulative sales of 100 million pieces and monthly sales exceeding 1.5 billion won. This achievement was recognized by the Guinness Book of World Records.
The brand is also receiving strong interest from major retailers such as department stores. Starting with Shinsegae Department Store in Gangnam, BuChang Bakery quickly expanded into locations in Daegu, Busan, Daejeon, Starfield Suwon, and Yongsan I'Park Mall. Most recently, it opened its seventh store at Seoul Station. The product lineup continues to grow, with the launch of the "Jeju Matcha Walnut Pastry" made with domestically produced rice flour. On August 6, a new store will open at Shinsegae Department Store in Gwangju.
Kim Jijun, Head of the APEC Preparation Planning Group (left in the photo), and Lee Kyungwon, CEO of FG, are taking a commemorative photo after signing the official sponsorship agreement on the 24th. Photo by FG
BuChang Bakery will make its official diplomatic debut at the 3rd APEC Senior Officials' Meeting (SOM3), which will be held next month at Songdo Convensia in Incheon. Starting with this event, the brand plans to participate sequentially in major APEC events, expanding its presence on the global stage.
The leading Japanese economic newspaper Nikkei recently introduced BuChang Bakery as "Korea's hot dessert," showing significant interest. The brand is currently considering entering major Japanese department stores as well. FG plans to open a flagship store in Gyeongju to coincide with the APEC Summit and to establish the "BuChang Bakery School" to foster local talent in the bakery industry and create more jobs in the region.
CEO Lee stated, "I want to contribute to the globalization of K-food through differentiated desserts that reinterpret tradition in a modern way," and added, "Through continuous innovation and expansion, we will deliver the unique inspiration of BuChang Bakery to the global market."
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