Record-High Apartment Prices in Pohang Draw Attention to 'Hillstate Hwanho Park' Amid Market Recovery Hopes

Changes are being detected in the Pohang real estate market. As the supply of new apartment units has sharply declined, the scarcity of new constructions has increased and record-high transaction prices are being set, signaling a recovery in the market. As a result, prospective buyers are hurrying to secure major new developments before the next real estate boom arrives.

According to actual transaction data from the Ministry of Land, Infrastructure and Transport, an 84㎡ unit at 'Hillstate Chogok' in Pohang Buk-gu was sold last month for 392 million won, setting a new all-time high. At the end of last year, the same unit was trading in the high 200 million won range, meaning the price surged by about 100 million won in just six months. Similarly, an 84㎡ unit at 'Pohang Xi Atherton' in Pohang Buk-gu was sold last month for 526.3 million won, also setting a record high. This demonstrates that demand in the Pohang apartment market is concentrating on new developments.

Experts point to the sharp decline in the number of new units as the main reason for this upward trend. According to data from Real Estate R114, the number of new apartment units in Pohang Buk-gu dropped from 9,084 units in 2024 to 4,063 units in 2025, a decrease of more than half, and is expected to fall further to 3,300 units in 2026. They analyze that as the supply and occupancy of new apartments decrease, the scarcity of new apartments rises, which in turn leads to higher prices.

Hillsstate Hwanho Park Panorama

With the number of new apartment units declining sharply each year and concerns about supply shortages growing, there is active movement in the pre-sale market as buyers seek to secure large-scale apartment complexes with high future value.

In particular, demand is increasing for securing landmark complexes in advance. Experts note, "When a boom arrives, large-scale complexes with strong location, brand, and product competitiveness see greater price increases and higher liquidity compared to other complexes."

In Pohang Buk-gu, 'Hillstate Hwanho Park' stands out as a representative landmark complex, surpassing other complexes in terms of location, scale, brand, product features, and future value, which has led to relatively high expectations for future premiums.

An official at a nearby H Realty Agency stated, "With the supply of new apartments in Pohang dropping to less than half, there is a growing perception that now is the last chance to secure a new apartment, and inquiries have increased significantly. In particular, for large-scale branded complexes like Hillstate Hwanho Park, there is a high possibility that they will become the 'leading complex' in the region through word of mouth, and as demand for relocation gathers, liquidity will also increase."

Hillstate Hwanho Park is Pohang's largest private park special project, located in Yangdeok-dong, Buk-gu, Pohang (Blocks 1 and 2). The complex consists of 20 buildings with 3 basement levels and up to 38 above-ground floors, offering 2,994 units (1,590 units in Block 1 and 1,404 units in Block 2) with exclusive areas ranging from 59㎡ to 101㎡. A customer appreciation event worth about 100 million won is also being held, drawing attention.

Hillstate Hwanho Park lowers the barrier to entry for buyers by offering a fixed down payment of 5 million won (first installment), free balcony expansion, and free entrance partition installation, significantly reducing the initial burden for buyers. There are also special benefits for early registrants, including the ability to choose specific buildings and units. Special contract bonuses are provided, and the balance payment can be deferred within six months after contract signing, further reducing the burden. Most notably, move-in is possible as early as October this year, offering the advantage of rapid occupancy.

Hillstate Hwanho Park, with its 2,994-unit scale and highly desirable location, is equipped with a wide range of infrastructure for transportation, education, and daily life. Residents can quickly access all parts of Pohang via Saecheonyeondaero, Samhoro, Sotijaero, and Yeongilmandaero, and the Pohang Express Bus Terminal and KTX Pohang Station are nearby, making nationwide travel easy. From the complex, students can walk to Haemaji Elementary School, and other schools such as Hanggu Elementary, Daedo Middle School, and Hwanho Girls' Middle School are also close. In addition, a dense cluster of private academies is located within a 2km radius in the Yangdeok-dong and Duho-dong areas. Furthermore, shopping facilities such as Hanaro Mart, Jukdo Market, Lotte Department Store, Homeplus, and E-Mart are nearby, as are City Hospital, Pohang City Museum of Art, Lotte Cinema, Gyeongsangbuk-do Office of Education Cultural Center, and Silgaecheon Street.

Living up to its reputation as the top brand in brand reputation index rankings, Hillstate offers outstanding product features. The complex is primarily south-facing, with 4-bay and flat-type layouts (in some units) for excellent lighting and ventilation, as well as dress rooms, pantries, and alpha rooms (in some units) to maximize storage and space efficiency.

The complex also boasts a variety of community facilities befitting its large scale. A guest house and sky lounge are located on the 38th floor, providing residents with a more comfortable and enriched lifestyle. The sky lounge and guest house are designed on the top floors (37th and 38th), allowing all residents to enjoy the four seasons of Hwanho Park and the beautiful sunrises and sunsets over Yeongil Bay.

Numerous development projects are also planned. The Yeongilman Transverse Expressway, which will connect the Ulsan-Pohang Expressway and the Pohang-Yeongdeok Expressway, as well as the Yeongilman Bridge development, the Yeongilman Tourism Special Zone, the nation’s largest Yeongilman Marine Cable Car, and the Dongbin Bridge connecting Hanggu-dong in the north and Songdo-dong in the south are all under construction or in planning, which is expected to further enhance future value.

The model home is located in Jangseong-dong, Buk-gu, Pohang.