VT Expands Consumer Engagement in US Market Through Participation in North American Beauty Expos

From the left, VT participating in the US Cosmoprof and LA K-beauty Hall of Fame.

Comprehensive beauty company VT Cosmetics (hereafter VT) is continuing its aggressive efforts to expand its presence in the US market.

On July 22, VT announced that it is expanding its connections with global buyers and local consumers by participating in 'Cosmoprof 2025' in Las Vegas, USA, as well as the 'K-Beauty Hall of Fame' event.

'Cosmoprof 2025', held in Las Vegas, is North America's largest annual beauty industry trade show, attracting more than 1,100 beauty companies and around 30,000 industry professionals and visitors from around the world. At this exhibition, which took place from July 15 to 17, VT actively promoted the competitiveness of its products, engaged in dynamic exchanges with global buyers, and increased expectations for expanding new distribution channels in the North American market.

At the 'K-Beauty Hall of Fame' event, held in LA from July 18 to 20, VT provided VIPs and general consumers with the opportunity to directly experience its products, celebrating its recent entry into all ULTA Beauty stores. In particular, VT's 'Reedle Shot' product, a leader in the microneedle essence category, received an enthusiastic response by giving consumers the chance to experience its remarkable effects firsthand, despite the technology being relatively unfamiliar in the US market.

A VT representative stated, "These events were important opportunities to promote the unique technology and efficacy of VT products in the US market by allowing consumers to experience their real competitiveness," adding, "The initial response has been positive, which is raising expectations for future sales growth in the US market."