Pop-up Stores at Three Locations Nationwide Until August 22
Four Types of "TXT Byeolmora Snacks" Launching on the 30th
BGF Retail announced on the 21st that its convenience store CU will collaborate with the idol group Tomorrow X Together (TXT).
On July 30, CU will launch four types of "TXT Byeolmora Snacks," which are inspired by stars representing Tomorrow X Together and the narrative of their new album. The TXT Byeolmora Snacks feature packaging, collectible stickers, and DIY elements that incorporate the official character "Bbulbatu" and star shapes associated with Tomorrow X Together.
BGF Retail's convenience store CU announced on the 21st that it will collaborate with the idol group Tomorrow X Together (TXT). Photo by BGF Retail
From July 21, the album release date, until August 22, pop-up stores will operate at three specialized CU locations in major commercial districts nationwide. The pop-up stores are located at CU AK&Hongdae, CU Myeongdong Station, and CU Busan Seomyeon Lotte. The album will also be available for purchase at CU Seongsu Premium and CU Incheon Airport T2 locations.
The pop-up stores will be decorated to reflect the concept of Tomorrow X Together's fourth full-length album. The exterior will feature the album's main image and large posters of each member, while inside, there will be a photo zone where fans can freely take pictures and a dedicated display for the album. In particular, at the Myeongdong Station location, visitors can experience a tattoo kiosk where they can try out illustrations of Tomorrow X Together and Bbulbatu.
Special online and offline events will also be held in conjunction with Pocket CU and social networking services (SNS). Customers who purchase the album at the pop-up stores will receive a limited edition photo card. Those who purchase the album at the pop-up stores or through Pocket CU and collect membership stamps can enter an event for a chance to win an online fan signing event with Tomorrow X Together members via video call, with 20 winners selected by lottery.
Stamps are also awarded for purchasing any of the four collaboration products. Customers who collect three stamps and enter the event page will have the chance to win various prizes, including a TXT autographed album (10 winners) and a CU exclusive postcard and keyring set (2,000 winners).
Kang Byunghak, head of BGF Retail's Brand Marketing Team, said, "As fandoms are evolving into powerful communities, we aimed to create brand touchpoints that allow us to communicate with them through CU's unique content and spaces," adding, "Going forward, CU will expand beyond being a simple retail space to become a complex cultural platform where people can enjoy and experience fandom culture in their daily lives."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
