A Differentiated Shopping Experience
with Trends and Styling Suggestions
LF announced on the 17th that LF Mall, which is operated by the company, has newly launched the "Official Import" tab, bringing together its officially imported brands.
The Official Import tab is a dedicated section that showcases approximately 70 major brands that LF either imports directly or holds domestic distribution licenses for. It is accessible through the LF Mall application (app) and features imported brands across a wide range of categories, including fashion, beauty, and lifestyle. Notable brands include Barbour, Isabel Marant, Forte Forte, Vanessa Bruno, Teton Bros, Keen, and Buly.
LF Mall has created this integrated space in response to the steadily increasing customer interest in exclusive imported brand exhibitions and promotions. The new tab allows customers to conveniently compare and explore products, providing a more efficient and intuitive shopping environment.
In addition to products by brand, the tab also offers curated content from LF Mall’s merchandising team, such as seasonal trends, collection previews, and styling suggestions. This is expected to effectively communicate each brand’s unique identity and enhance customer satisfaction with their purchases. The range of brands featured in the tab is planned to be expanded gradually in the future.
To celebrate the launch of this new tab, LF Mall is holding a special event until the 28th. Among members who click the "Enter" button on the event page within the tab, a total of four will be selected by lottery to receive summer items from popular imported brands, such as Isabel Marant sunglasses and Keen sandals.
An LF Mall representative stated, "Thanks to our customers’ continued interest in LF’s imported brands, we planned this tab to introduce a variety of brands more easily and with greater credibility," adding, "We will continue to offer new shopping value to our customers with LF Mall’s unique curation and content."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
