Basement to 3rd Floor Scale...
New Themes Each Quarter
More Experiences and Positive Brand Engagement
Today’s House announced on the 16th that it will open an experiential offline showroom called ‘Offhouse’. While the company has previously operated temporary popup showrooms, this is the first time it is introducing a permanent offline space.
Offhouse has been designed as an ‘experiential offline showroom’ to connect the assets Today’s House has built online with the offline world. Instead of simply displaying products on shelves, items are exhibited in harmony with other products to show how they would look when arranged in an actual home or room. Customers familiar with Today’s House can use the ‘Plus (+) Tag’ to purchase products seen in the showroom directly online. The goal is to provide customers with more positive brand experiences through this approach.
The showroom is located near Bukchon in Jongno-gu, Seoul, and spans from the basement level to the third floor above ground. The basement floor is a library that offers an in-depth look at and display of a single product category sold by Today’s House. The first floor, named ‘Brand Connect’, is a space that can be fully utilized by brands renting it, allowing for various events such as popups and exhibitions. The second floor showcases stylish residential interior designs using products from ‘Layer’, Today’s House’s original furniture brand, and Binary Shop, the company’s high-end living select shop. The third floor faithfully recreates the rooms of the most popular users from the Today’s House app. Each floor will be decorated with new themes every quarter or season.
The showroom will have a pre-opening period until the 19th and will be open to all visitors starting from the 20th. From the official opening day, a variety of lighting-related products will be on display under the theme ‘Chapters Of Lights’. Offhouse will also serve as a showroom for partner companies that have excellent products but do not have their own showrooms. Partner companies will be able to introduce their quality products to customers, while customers will have the opportunity to see and experience the products firsthand.
Jung Woonyoung, Head of Commerce at Today’s House, said, “We designed the showroom so that products can be viewed and experienced by space unit from the customer’s perspective, rather than from the supplier’s point of view. The products introduced at Offhouse this time number around 1,000, which is only a small fraction of the many products offered by Today’s House. We plan to continue developing offline spaces to connect even more partner companies and products with customers in the future.”
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