Yogurt World Launches Public Interest Campaign for Youth with Northern Gyeonggi Provincial Police Agency

- Online and Offline Joint Campaign for Establishing Basic Social Order and Preventing School Violence Among Youth
- Campaign Message: "Our Relationships Become Sweeter When We Respect Differences"

Pocheon High School School Attack Event Site

The dessert cafe franchise "Yogurt World" announced on the 16th that it will launch a public interest campaign for youth in collaboration with the Northern Gyeonggi Provincial Police Agency.

This campaign has been organized to deliver social messages to young people in their daily lives and to raise awareness about basic social order and the prevention of school violence.

In response to the recent rise in digital crimes such as ticket scalping using macro programs, which has become a social issue, the campaign will provide preventive content to help young people develop a sense of caution. In particular, just as Yogurt World offers a variety of toppings to create diverse menu options, the campaign will focus on the message "Our relationships become sweeter when we respect differences," aiming to deliver a positive social message about school violence prevention to youth.

Posters and kiosk digital banners featuring the campaign message will be displayed at more than 200 Yogurt World offline stores nationwide. Through these efforts, the company aims to help young customers naturally relate to the purpose of the campaign in their everyday lives.

On July 15, a School Attack on-site campaign was held at Pocheon High School in Gyeonggi Province using a Yogurt World food truck. At the event, students were offered Yogurt World's popular topping menu item "Dubai Choco Bomb" and a special campaign-themed menu item called "Respect Shooting Star," providing them with a more meaningful experience.

In particular, an event was held where participants who spotted Podori eating yogurt ice cream and took a verification photo received various prizes, such as Yogurt World mobile gift certificates. Additionally, pencils printed with basic social order slogans featuring Podori and Posuni were distributed, and a photo zone was set up for students to take pictures with the Podori and Posuni characters. These various programs were designed to help young people naturally engage with the campaign message.

The campaign is also actively being carried out online. Content reflecting the campaign theme is being posted on Yogurt World's official Instagram account, and a comment event is being held around this content. Participants will be selected through a drawing to receive prizes such as Podori and Posuni dolls and Yogurt World mobile gift certificates.

A Yogurt World representative stated, "As a brand that is closely connected with young customers, we are very pleased to have the opportunity to deliver a positive social message through this joint campaign with the Northern Gyeonggi Provincial Police Agency. We will continue to collaborate with various organizations to expand the positive influence of our brand and grow as a dessert brand that fulfills its social responsibility."