More Opportunities to Encounter Art Beyond Museums
Viewing Artworks at Airports, in Virtual Reality, and on the Road
From an Exclusive Value to One Shared by All
Accelerating Technology Development to Support Immersive Content
Outstanding works of art are now permeating everyday life beyond the walls of museums. Art is reaching viewers in places such as congested roads and airports frequented by those traveling for business or leisure. The development of digital technologies to support these outreach exhibitions is also accelerating, making it easy to encounter artworks in virtual environments such as the metaverse.
Exhibition view of "Feeling Code" ongoing at Incheon International Airport. Arts Management Support Center
At major airports in Korea, a special exhibition featuring 30 works by 14 mid-career and emerging Korean artists is currently being held under the direction of the Arts Management Support Center. At Incheon International Airport, the digital sculpture exhibition "Feeling:Code" is taking place. The exhibition explores the idea of physical sculptures being transformed into digital data and reborn within the airport space. In the Node Plaza on the third floor of the duty-free area in Terminal 2, large-scale installations are on display, including artist Noh Jina's AI interactive sculpture "Speed of Hyperion" and Oh Myochos's work "In Vitro."
On the large electronic billboards in the departure hall of Terminal 2 and on the exterior wall of the K-Culture Museum, digital images of Jo Jaeyoung's "Twin Garden," Hyun Jungyun's "Stretching," Moon Isaac's "Yoonseul," and Yoon Soonran's "Longing No.6" are being shown. In front of Gate 232 on the third floor of the duty-free area in Terminal 2, a showcase exhibition presents all the participating artists' works.
At Gimpo Airport, the exhibition "The Overstory: Intersecting Matters" demonstrates the cycle of life by utilizing discarded plant-related plastic waste from the city. In the main hall on the third floor of the domestic terminal, Jeong Chanbu's sculptures "Yellow-Transformed Space" and "Bloom" create a lively atmosphere. In the lobby of the international terminal's third floor, Jang Yongseon's sculpture "Brilliant Ruins" offers a unique experience as a motion-activated display that lights up only when visitors approach.
Exhibition view inside Gimpo Airport, Jang Yongseon's 'Brilliant Ruins'. Arts Management Support Center
At Gimhae International Airport, the exhibition "Closer, Even Closer" presents a new visual experience inspired by the natural beauty of Busan. On the second floor of the international terminal, Jung Hyeryeon's "US crack" transforms the space into a drawing canvas through subtle changes in light and lines. Sanghwan's "Connected Things" uses black clay to express the monotony of repetitive daily life. On the second floor of the domestic terminal, interactive AR art features works by Jung Hyeryeon, Sanghwan, Kang Jaewon, and Jeong Jin. The exhibitions will continue until November 14 at Incheon Airport, November 19 at Gimpo Airport, and November 13 at Gimhae Airport.
As part of the "Museum on the Road" project conducted by the National Museum of Modern and Contemporary Art, artworks are being displayed on the electronic billboards along the Olympic-daero section from Yeouido to Noryangjin (toward Gimpo). National Museum of Modern and Contemporary Art
Artworks are also reaching drivers on heavily congested roads. The National Museum of Modern and Contemporary Art is displaying images of collection masterpieces, selected by public vote, on six electronic billboards installed along the Olympic-daero section from Yeouido to Noryangjin. The aim is to relieve the boredom of habitual traffic jams and enhance opportunities for cultural enjoyment. Currently, images featuring works by artists such as Jang Wookjin, Seo Seok, Kim Sangyu, Hwang Kyubaek, Lee Jechang, and Joo Kyung are being shown.
The Banpasayusang statue in the 'Healing Garden' realized with metaverse technology within ZEPETO. National Museum of Korea
The 27-meter-tall 8K media tower at Incheon International Airport features a realistic content display of the national treasure Banpasayusang statue, serving as an advanced example of applying "cultural heritage digital asset" functions. The National Museum of Korea is currently utilizing data packages that can be applied to virtual, augmented, and mixed reality content for immersive exhibitions. The museum has built high-precision data for 52,000 major collection items and holds 3D data for 390 items (including 61 national treasures and 128 treasures). As an example, the Banpasayusang statue recreated in the "Healing Garden" within ZEPETO, a metaverse platform launched in 2021, has attracted 29.7 million visits to date, drawing significant attention.
Kim Sunghee, director of the National Museum of Modern and Contemporary Art, stated, "It is highly meaningful that exhibition spaces are expanding not only for visitors to museums, but also into everyday places, allowing more people to encounter contemporary art and providing opportunities to experience art in daily life."
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