Nearly Double the Size Compared to Last Year
'Duobo' Home Cafe, AI Mobility, and More
Expanding Online Experiences into Offline Spaces
Lifezip Membership Surges 14-Fold to 700,000 Members
LG Electronics announced on the 13th that its home lifestyle community "Lifezip" will operate a pop-up store in Seongsu-dong, Seongdong-gu, Seoul from the 11th to the 20th.
LG Electronics opened the pop-up store "Lifezip Housewarming" of the home lifestyle community "Lifezip" in Seongsu-dong, Seongdong-gu, Seoul on the 11th. The space covers a total area of 300 pyeong and features activities that can be done at home, such as home cafes, home gardening, camping, and interior design. Influencers and brands in each field, as well as general members with expert-level insight, participate as collaboration partners to offer various experiential programs. Photo by LG Electronics
This is a unique experiential space that LG Electronics has been providing since 2022 for "home enthusiasts" who spend most of their time at home. The online community offers content on home lifestyle topics such as cooking, gardening, art, and entertainment under the message "We can do anything at home."
The pop-up store serves as an extension of this online space into the offline world. The name of this year's pop-up store is "Lifezip Housewarming 2 (Jipdeul2)," which reflects the intention to invite customers to Lifezip for new experiences and inspiration.
LG Electronics has nearly doubled the size of the pop-up store compared to last year. It consists of 28 exhibition zones across three buildings. There are spaces where visitors can purchase items reflecting the tastes of Lifezip community members, as well as areas recreated to resemble the homes and studios of creators in the fields of camping, interior design, home gardening, art, and collections. Additionally, there are spaces decorated with works by Lifezip members and creators in areas such as home cafes, crafts, and DIY. Half of the exhibition zones are operated with the participation of Lifezip members, adding further significance.
Throughout the exhibition zones, innovative products are on display, including the new concept coffee machine "Duobo," the plant appliance LG Tiiun, the home beer brewer LG HomeBrew Objet Collection, and the wireless portable screen LG StanbyME. The AI mobility space solution "Spielraum," equipped with customizable appliances such as refrigerators, audio systems, and TVs, also offers an optimized and innovative mobility experience for customers enjoying camping or picnics.
In addition, a variety of experiential programs are being held during the exhibition period, with influencers, brands, and general members with expert-level insight from diverse fields?such as self-interior design, world travelers, sneaker collectors, and calligraphy artists?participating as collaboration partners.
LG Electronics plans to contribute to waste reduction by upcycling the banners used in the pop-up store into commemorative goods and reusing the furniture in future pop-up stores.
Meanwhile, the number of Lifezip members recently surpassed 700,000. After exceeding 50,000 members in January last year, the community began to gain widespread word-of-mouth recognition, growing more than 14-fold in just a year and a half. More than 70% of the members are in their 20s and 30s. The first pop-up store, launched in Seongsu-dong last July, attracted about 7,500 visitors in just ten days. The "Cabin in the Snow" themed pop-up store, which opened at the ski resort in Gonjiam Resort, Gwangju, Gyeonggi Province earlier this year, drew about 12,000 visitors over two months, receiving an enthusiastic response. This year, Lifezip also participated in the 2025 Seoul Living Design Fair held at COEX in Samseong-dong, Seoul, showcasing members' vintage collectibles and LG Electronics' innovative home appliances.
Jung Yeonchae, Head of Customer Value Innovation at LG Electronics, said, "Just as a Lifezip member once said, 'My life consists of work life, family life, and Lifezip life,' we will continue to create a new home lifestyle culture and become an integral part of our customers' lives. We will also expand customer touchpoints so that more people can experience LG Electronics' differentiated customer experience in a variety of spaces."
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