Momenscent Launches Pop-Up at Printemps Department Store... K-Perfume Begins Full-Scale Global Expansion

Premium niche perfume brand Momenscent has launched a pop-up at Printemps department store, located in the heart of Paris, France, marking the brand’s official entry into expanding its global distribution channels.

This pop-up is part of Printemps’ 160th anniversary celebration project and has been planned in collaboration with Shinsegae Department Store’s Hyper Ground as a dedicated K-beauty zone. It will operate for two months, from July 1 to August 31.

Notably, the pop-up is being held in the Atrium on Basement Level 1 of the women’s building, a prime location within the department store where luxury brand pop-ups are typically hosted, making this a significant milestone for a Korean fragrance brand.

During the pop-up, Momenscent will operate an exclusive brand week from August 4 to 10, introducing its signature products?centered around cream perfumes (solid fragrances)?to European consumers.

Momenscent, which proposes a new way of using fragrance by “wearing” rather than “spraying” scent, is receiving a fresh response from local European consumers for this innovative approach.

The brand’s unique formulation and ingredient design, developed to be safe even for sensitive skin, are also key differentiators.

This pop-up marks the beginning of Momenscent’s global distribution expansion, with objectives including gaining experience in offline store operations and verifying the competitiveness of K-brands. At the pop-up site, customers who verify their visit on social media will receive a complimentary eau de parfum, and tiered discount promotions will also be offered.

A brand representative stated, “This is an opportunity to test the brand’s narrative and gauge the European market’s response in France, the home of the perfume industry,” and added, “As a leading Korean fragrance brand based on premium ingredients and meticulous perfumery, we aim to demonstrate that K-perfume can also resonate strongly with European consumers.”

Starting with this Paris pop-up, Momenscent is considering expanding its offline distribution channels to major cities across Europe. The brand plans to share the value of its fragrances with more moments and spaces.