Recently, the real estate market has been experiencing significant changes. Following the government's announcement of the "housing mortgage loan restriction for properties priced at 600 million won or less," end-users have been focusing their attention on newly built apartments with sale prices under 600 million won.
Previously, loan regulations mainly targeted homes priced at 900 million won or more. However, the new measures announced in June 2025 drastically lowered the threshold to 600 million won, delivering a direct blow to the mid- to low-priced market. In particular, for new complexes about to be launched, whether buyers can secure loans has emerged as a decisive factor for the success of sales.
Amid these changes, "Icheon Sehee Star Hills SKY," constructed by Sehee Construction, has quickly become a notable example among end-users, spreading rapidly through word of mouth.
■ 936-unit branded mega-complex by Sehee Construction... Circumventing regulations with reasonable pricing
"Icheon Sehee Star Hills SKY" is a branded mega-complex built by Sehee Construction, featuring five basement levels and 49 above-ground floors across six buildings, totaling 936 high-rise apartment units. The majority of units are medium-sized with an exclusive area of 84 square meters. Sale prices start in the mid-500 million won range, meeting the mortgage loan threshold (under 600 million won).
With new apartment prices in the Seoul metropolitan area and nationwide now exceeding 600 to 700 million won, Sehee Construction's branded complex stands out as a "realistic option" for end-users thanks to its reasonable pricing.
The complex also offers strong product competitiveness for actual residents, including a 4-bay flat layout, south-facing units for all households, ample storage space, and an open-plan design. Sehee Construction's unique focus on practical and efficient design is expected to enhance resident satisfaction.
■ SK Hynix proximity + development of station area... Strong future value
The complex is adjacent to the SK Hynix Icheon Campus, ensuring robust demand from those seeking to live near their workplace. It can also stably absorb demand from employees of partner companies and nearby industrial complexes. Additionally, plans for Icheon station area development and the expansion of regional transportation networks are expected to further boost long-term price growth potential. As a new town-level residential development district equipped with comprehensive living infrastructure, educational facilities, and natural environment, the area enjoys high residential preference.
■ Market experts: "Now, sale price determines loan eligibility"
Experts analyzing the impact of the new mortgage loan regulation state, "Going forward, end-users will need to take a strategic approach that simultaneously considers location, sale price, and loan eligibility."
A representative from a real estate consulting firm commented, "With loans restricted for properties priced at 600 million won or more, it is extremely rare to find new complexes that offer all of the following: loan eligibility for properties under 600 million won, new construction, proximity to workplaces, and a strong brand. 'Icheon Sehee Star Hills SKY' is a representative example that meets all these criteria," adding, "With both supply shortages and interest rate burdens at play, the sale price is now directly linked to loan eligibility, making apartments priced under 600 million won a last opportunity for genuine buyers."
■ "Now or never"... Buyers moving quickly
Icheon Sehee Star Hills SKY is currently operating an on-site sales promotion center for consultations, with inquiries and contract-related guidance provided in person. There has been a surge in interest, especially among younger buyers in their 30s and 40s planning to reside in the complex, as well as a notable number of investors.
Due to government regulations, whether a home is eligible for a loan?rather than simply its price?has become the key selection criterion. As a result, newly built apartments priced under 600 million won are becoming increasingly scarce in the market.
Against this backdrop, Icheon Sehee Star Hills SKY is attracting attention as a central complex in the market, thanks to its reasonable pricing, excellent location, and stable underlying demand.
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