Jeroncellevain, a company specializing in the production of prescription drugs, announced on July 9 that its cosmetic line "Cellvane" has entered Romania's leading pharmacy chain, Alma Pharmacy, marking the official launch of its strategy to target the European offline beauty market.
Alma Pharmacy is a major pharmacy franchise operating more than 100 stores across Romania, and is recognized as one of the country's representative beauty and wellness distribution channels, focusing primarily on cosmetics and healthcare products. The chain is highly regarded among local consumers for the quality and reliability of its products. With this entry, Jeroncellevain's high-performance products based on PDRN are expected to attract significant attention.
Jeroncellevain plans to introduce the following products to local consumers: Cellvane Recharge Skin Booster, Cellvane Hyper Recover Ampoule, Cellvane Core Revital Cream, and Cellvane Bio Ampoule Mask. The company aims to further strengthen its presence in the Eastern European market, including Romania.
In particular, this entry presents an opportunity to demonstrate the efficacy of products containing the hybrid new material "Hyallagen," which combines high-purity polydeoxyribonucleotide (PDRN), hyaluronic acid, and collagen. It is expected to showcase new possibilities for PDRN-based cosmetics in the local market.
Kim Deokgyu, CEO of Jeroncellevain, stated, "This entry is significant as it allows us to strengthen our competitiveness in the Romanian market and introduce PDRN-based products to local consumers." He added, "We will continue to provide reliable products to meet the diverse needs of local customers."
He further noted, "Following the four Cellvane cosmetic products, the new 'Cellvane PDRN Recover Lab' is also scheduled to be launched. We see this as an opportunity to expand our presence in the K-beauty market, and we will continue to seek entry into neighboring countries beyond Romania."
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