Expansion of Ready-to-Eat and Processed Food Menus
Discounts and 1+1 Promotions in Progress
As the first of the three hottest days of summer, Chobok, approaches on July 20, the convenience store industry has strengthened its lineup of stamina-boosting dishes and health food categories to help customers recover their energy.
A model is examining Dakdari Nurungji Samgyetang and Hanmari Minmul Jangeo Deopbap at GS25. Photo by GS Retail
According to industry sources on July 9, GS25, operated by GS Retail, has launched more than 10 new ready-to-eat stamina food products such as Galbitang, Chueotang, and Dakgomtang, targeting single-person households and solo diners. The company has also secured more than 30% more stock of related products compared to last year. In addition, throughout July, GS25 is running 1+1 and free gift promotions on stamina food items for Boknal (the three hottest days of summer).
Among the new products, the 'Dakdari Nurungji Samgyetang' (6,900 won), which will be released on July 10, features two domestic chicken drumsticks, ginseng, and scorched rice (nurungji), and can be easily prepared in a microwave. As a premium stamina dish, the 'Hanmari Minmul Jangeo Deopbap' (8,900 won) is also being launched. This product features eel grilled three times with seasoning for a moist texture without any fishy taste. It can be enjoyed in various ways with teriyaki sauce, wasabi, and pickled ginger.
GS25's instant chicken brand 'Chicken25' will offer a 5,000 won discount on the day of Chobok and Jungbok (July 30) for the following items through the 'Wooridongnae GS' delivery and pickup service: two types of New Ssonsal Chicken (original and spicy), Ssonsal Wing Stick, and Ssonsal Dakgangjeong. The supermarket chain GS The Fresh will also offer discounts on representative stamina food items starting July 16. Promotional items include native chicken, fresh chicken, extra-large abalone, and selected sweet watermelons.
CU, operated by BGF Retail, will launch three types of ready-to-eat stamina meals featuring eel and smoked duck on July 15. The highlight is the 'Minmul Jangeo Jeongsik' (9,900 won), which features a whole plump freshwater eel grilled with teriyaki sauce. Other premium lunchbox options include the 'Smoked Duck Jeongsik' (6,900 won), which pairs lean smoked duck and pickled radish wraps, and the 'Smoked Duck Mustard Naengchae' (5,400 won), which combines smoked duck with vegetables tossed in mustard sauce.
Seven Eleven, a convenience store chain under the Lotte Group, is introducing two cost-effective stamina dishes for Boknal and a summer specialty, Makguksu. Starting July 10, the 'Seven Select Nutrition Half Chicken Soup,' developed in collaboration with Harim, will be available as a 1+1 promotion. The 'Moguchon Saengsaeng Nurungji Dakdari Samgyetang' will also be offered in limited quantities. This product features a large chicken drumstick, savory glutinous rice nurungji, and ginseng. It will be available as a 1+1 promotion until July 21.
From July 15, the summer specialty 'Baeknyeon Gage Chuncheon Osumul Makguksu' will also be available. This is a new product in the 'Theory of SICSA' series, a ready-meal brand by Lotte Wellfood, and recreates the signature menu of the renowned Baeknyeon Gage Osumul Makguksu restaurant in Chuncheon.
Seven Eleven has also prepared an instant chicken promotion, offering a 1,000 won discount on five types of instant chicken for same-day pickup purchases made through the Seven Eleven app throughout July. In addition, until July 11, a 1+1 promotion is being held for two types of boneless chicken (Cajun Boneless Chicken and Mild Boneless Chicken), and from July 16 to 31, a 2+1 promotion will be offered for two types of whole leg chicken (Jumbo Whole Leg and Spicy Jumbo Whole Leg).
Additionally, Emart24, a convenience store chain under Shinsegae Group, has prepared the 'Sambok Heatwave Energy Recovery Project' event, offering discounts on a total of 67 items, including stamina foods, seasonal fruits, and health foods throughout July. Ready-to-eat meals such as watermelon, abalone porridge, samgyetang, and braised spicy chicken, as well as bibim noodles and vitamins, will be sold at discounted prices. Until July 27, a giveaway event will also be held, providing 1,000 customers with a voucher to purchase rotisserie chicken for just 100 won.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
