Samhwa Paints Sponsors Eco-Friendly Paint for Seongbuk District Art Museum Exhibition

Harmony with Artworks through Pastel Tones
"We Aim to Broaden the Intersection of Local Communities and Art"

Samhwa Paints Industrial announced on July 9 that it sponsored the eco-friendly paint “I-Saenggak Water-based Interior Pro” for the 2025 summer special exhibition “Heo Yoonhee: Eternal in the Moment” held at the Seongbuk District Art Museum in Seoul.

This special exhibition, which runs until September 7, features paintings, drawings, and video works by Heo Yoonhee, who received the Lee Inseong Art Award last year. The exhibition explores the essence of life and the beauty and profundity of nature, focusing on ecological art.

Interior view of the exhibition "Eternal in the Moment" by Heo Yoonhee at Seongbuk District Art Museum, sponsored by Samhwa Paints. Samhwa Paints Industrial

To capture Heo Yoonhee’s artistic world within the exhibition space, Samhwa Paints blended pastel and other colors and applied them throughout the venue. By using lilac, sky blue, gray, navy, and apricot tones, the company created a calm yet sophisticated atmosphere, achieving harmony between the artworks and the space.

The I-Saenggak Water-based Interior Pro paint used in the exhibition is one of Samhwa Paints’ signature architectural paints. It does not contain harmful organic solvents or heavy metals and minimizes the content of volatile organic compounds (VOCs). This eco-friendly product has obtained Korea’s leading environmental certifications, including the Environmental Mark Certification.

Lee Sanghee, head of the Color Design Center at Samhwa Paints, said, “We hope this exhibition will give visitors an opportunity to reflect on emotion and inspiration in everyday life,” adding, “We will continue to expand the intersection of local communities and art through ongoing collaboration with related organizations.”