Shinhan Financial Group announced on July 8, 2025, that it has published a wealth management guidebook titled "Hyean" to mark the first anniversary of its wealth management brand, Shinhan Premier, aimed at ultra-high-net-worth individuals.
The guidebook was written by the expert committee of Shinhan Premier Pathfinder, which is comprised of more than 100 specialists from Shinhan Bank and Shinhan Investment Corp.
In particular, using the initials of Shinhan Premier, the guidebook is divided into seven sections: Portfolio Strategy, Real Estate, Estate & Succession Roadmap, Master Tax Planning, IB Solution, Exclusive Services, and Responsible Philanthropy. Each section presents key questions and specific answers that are of greatest interest to wealthy clients.
The guidebook contains a total of 77 questions. According to the company, the number 77 symbolizes great fortune and commemorates the founding anniversary of Shinhan Financial Group, which falls on July 7. The guidebook will be delivered exclusively to VVIP clients of Shinhan Bank and Shinhan Investment Corp, with each copy engraved individually.
The Wealth Management Planning Office, which planned the guidebook Hyean, stated, "As a joint organization between Shinhan Bank and Shinhan Investment Corp, we have consolidated the wealth management expertise of both companies to widely promote Shinhan Financial Group’s capabilities in this area. In particular, we published the guidebook to provide ultra-high-net-worth clients with a differentiated experience."
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