APR Targets Gen Z and Millennials in Beauty Devices... Selects Jang Wonyoung as Model

Model for New Products Such as 'Booster Pro Mini Plus'
Targeting Young Customers and Increasing Brand Awareness... Photocard Giveaway Event

On July 8, beauty device company APR announced that it has selected Jang Wonyoung of the group IVE as the new model for its MediCube AGE-R beauty device line.

Jang Wonyoung will serve as the model for MediCube AGE-R's "Booster Pro Mini Plus" and "Booster Vibration Cleanser." As a member of the popular group IVE, Jang Wonyoung is loved by fans worldwide for her sophisticated visuals and confident charm, and she is active in various broadcast programs and advertisements. On this day, APR also unveiled a new photoshoot through MediCube's official social networking service (SNS).

MediCube AGR Booster Pro Mini Plus Jang Wonyoung Photoshoot.

APR explained that Jang Wonyoung was chosen as the model because her unparalleled presence aligns with the brand direction of AGE-R, which is leading the beauty device market. In particular, the company expects to generate synergy with Jang Wonyoung, who is regarded as an iconic figure among those in their teens and twenties, and thereby attract the attention of a broader consumer base and potential customers across the entire beauty device market.

The "Booster Pro Mini Plus" and "Booster Vibration Cleanser," for which Jang Wonyoung is the model, are optimized for daily skin care, from cleansing to skincare routines. Both products can be easily used by anyone without the need for special cosmetics or cartridges. With their reasonable price points, they are suitable as entry-level beauty devices for beginners.

APR plans to launch a full-scale advertising campaign with Jang Wonyoung. The company will sequentially release a variety of visual photoshoots and TV commercials featuring Jang Wonyoung and the new beauty devices, as well as interview videos and behind-the-scenes footage from the shoots. In addition, to celebrate the launch of the new beauty devices, a photocard giveaway event will be held.

An APR representative stated, "We believe that Jang Wonyoung's bright character, positive energy, and her status as a generational icon can create new synergy when combined with the innovation of AGE-R beauty devices," and added, "We hope you will show great support for the future of AGE-R alongside Jang Wonyoung."