Experience Bestsellers Including the BEREX Triple Chair
Coway announced on July 8 that it has opened the 'Coway Gallery' on the 7th floor of the Lotte Department Store Cheongnyangni Branch in Dongdaemun-gu, Seoul.
The Coway Gallery Lotte Cheongnyangni Direct Store is located inside the Lotte Department Store, which is connected to Cheongnyangni Station, a major transportation hub and a key commercial district in northeastern Seoul. The Lotte Department Store Cheongnyangni Branch, where the new store is located, has recently gained attention among the MZ generation (Millennials and Generation Z) as a popular 'molcance' (mall + vacance) destination. Accordingly, Coway expects the store to serve as a hub where not only local residents but also customers in their 20s and 30s visiting the complex cultural space can directly experience and receive consultations on Coway’s main products.
At the store, customers can freely try out and purchase bestsellers such as the new 'BEREX Triple Chair' and 'BEREX Smart Mattress S8+', as well as the Icon Ice Water Purifier, Noble Air Purifier, and BEREX Pebble Chair.
The recently launched 'Icon Pro Water Purifier' is also available for hands-on experience. This new product features a full-touch LCD display on the front for intuitive operation, and is equipped with a recipe mode that automatically sets temperature and volume depending on the intended use?such as coffee, tea, baby formula, or ramen?making it convenient for a variety of daily situations. The Coway Gallery Lotte Cheongnyangni Direct Store is open to everyone without prior reservation, and customers who wish to ensure a smooth experience or consultation can make a booking through the official website, 'coway.com'.
A Coway representative stated, "The Lotte Cheongnyangni Direct Store is a strategic location aimed at expanding offline contact points with a diverse customer base, including the MZ generation," adding, "We will continue to expand experiential stores in line with evolving consumer trends."
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