Shinhan Bank CEO Jung Sung Hyuk:
"Competition intensifies as AI accelerates change in finance"
Emphasizes customer-centered strategies and cross-boundary collaboration at 2025 Second Half Management Strategy Meeting
Shinhan Bank CEO Jung Sung Hyuk emphasized, "The penetration of new technologies such as artificial intelligence (AI) into the financial industry is accelerating, and competition to attract customers is intensifying." He added, "We must closely examine and consider how we will respond and execute our strategies."
Sung Hyuk Jung, CEO of Shinhan Bank, is delivering a greeting at the "2025 Second Half Management Strategy Meeting" held on the 2nd at Blue Campus in Yongin, Gyeonggi Province. Provided by Shinhan Bank.
According to Shinhan Bank on July 3, CEO Jung made these remarks at the "2025 Second Half Management Strategy Meeting" held the previous day at Blue Campus in Yongin, Gyeonggi Province, with approximately 700 executives and employees in attendance.
He also stated, "When pursuing new businesses, we must enhance business effectiveness through a clear purpose, a strategic roadmap for achieving goals, and thorough performance measurement against detailed objectives." He continued, "Even as the future financial environment changes, the most essential competency for frontline staff is genuine customer management. Please ensure that the starting point of everything we do is the customer, and work to enhance the value of customers' lives through cross-boundary collaboration."
This management strategy meeting was held under the theme "GREAT Momentum," and discussed Shinhan Bank's management issues and future strategies for the second half of the year from the perspective of securing competitiveness. The agenda included: ▲Gateway (building the industry's best face-to-face channel) ▲Retail (strengthening retail solutions) ▲Ecosystem (enhancing platform and partnership performance) ▲Association (strengthening group company synergy) ▲Trust (zero-risk internal control).
On this day, Shinhan Bank shared an external lecture and the bank's progress on AI internalization under the theme "The Future of Finance in the Age of AI Agents." The bank also discussed ways to effectively integrate generative AI into finance amid rapid changes in the financial sector and customer needs. In addition, the purpose of the "Help-Up & Value-Up Project," which automatically lowers interest rates to 9.8% for customers whose rates exceed 10%, was explained, and participants took time to reflect on the group's mission of "Warm Finance Together for the Future."
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