Kakao Pay Releases Mutual Growth Campaign Video to Support Small Businesses

SNS Marketing and Financial/Tax Education Support
Pop-up Store at Yeouido IFC Mall from July 10 to 23

Kakao Pay released a campaign video for its small business revitalization support project, "Oraeorae Hamkke Gage," on July 3.

Oraeorae Hamkke Gage is a mutual growth campaign by Kakao Pay and the Together Foundation, aimed at supporting the sustainable business growth of small business owners.

The campaign video for Oraeorae Hamkke Gage, titled "Joyfully, For Longer," is available on Kakao Pay's official YouTube channel.

This year, representatives and employees from companies participating in "Oraeorae Hamkke Gage" appeared in the video, adding significance to the message of supporting small businesses together.

A senior creator from the social enterprise "Shinieo Market," which creates jobs for seniors, participated as the narrator, delivering messages of comfort and encouragement to young entrepreneurs building their own brands, such as the pet snack brand "Swiipy" and the eco-friendly accessory brand "Niul."

The video also introduces the Oraeorae Hamkke Gage support programs. For business owners concerned about online promotion, the campaign provides social networking service (SNS) marketing education and promotional support. For those who must handle everything from sales to tax management alone, it offers financial and tax education.

The campaign establishes offline pop-up stores and online malls exclusively for small brands and supports their entry without commission fees. Professional merchandisers also directly handle sales on behalf of the brands.

This year's second Oraeorae Hamkke Gage pop-up store will be held for two weeks from July 10 to July 23 at the North Atrium on the basement third floor of IFC Mall in Yeouido.

A Kakao Pay representative stated, "Through Oraeorae Hamkke Gage, we will continue to promote the unique charm of small brands and provide the necessary support for small business owners."