Customer Engagement Event Celebrating the Launch of the A5 and Q5
On July 2, Audi Korea announced that it will hold the "Audi Experience" exhibition and test-drive event in Seoul and Busan to celebrate the launch of its premium mid-size sedan and SUV, "The New Audi A5" and "The New Audi Q5."
The event will take place from July 4 to July 6 at IFC Mall in Yeouido, Seoul, and from July 18 to July 20 at Lotte Department Store's Busan Main Branch. Visitors will be able to freely view the displayed A5 and Q5 vehicles and receive detailed explanations and consultations about the cars from Audi experts and professional advisors.
Consultations with Audi Financial Services will also be available, and an on-site test-drive program will be operated. Customers who participate in the test drive will receive a premium umbrella featuring the Audi logo as a commemorative gift.
A loyalty program for Audi owners will also be offered. Customers who present their "car key" at the information desk and participate in the on-site program will receive coffee coupons (two per person) on a first-come, first-served basis.
An Audi Korea representative stated, "We plan to continuously operate a variety of exhibition and experiential events so that more customers can directly experience the value of the Audi brand and the unique features of our products," adding, "We will expand our points of contact with customers and further strengthen Audi's unique premium philosophy and progressive brand image."
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