"After Tinyping, It's Me"... Aurora Surges 170% in June Thanks to 'Palm Pals'

Palm Pals Achieves Average Annual Growth of 78% from 2021 to 2025
SAMG Entertainment's Stock Price Soars Sevenfold This Year Driven by Tinyping

The stock price of Aurora World, a character toy company, surged significantly. Expectations that the company will achieve record-high performance this year are driving an increase in its corporate value.

According to the financial investment industry on July 1, Aurora’s stock price rose by 168.2% during the month of June. Even considering that the KOSDAQ index increased by 6.4% during the same period, Aurora’s market outperformance reached 161.8 percentage points. Aurora’s market capitalization reached 185 billion KRW.

Aurora develops character designs and manufactures toys, supplying them to more than 80 countries worldwide. About 70% of its total sales come from overseas markets. The company has overseas manufacturing subsidiaries in Indonesia and China, and has established sales subsidiaries in the United States, Hong Kong, and Germany.

In the first quarter of this year, Aurora recorded sales of 79.7 billion KRW and an operating profit of 9.7 billion KRW. Compared to the same period last year, these figures increased by 31% and 40%, respectively. The character brand ‘Palm Pals’ is driving this performance growth. Palm Pals, with its cute designs, has gained popularity among Gen-Z consumers. Palm Pals’ sales grew at an average annual rate of about 78% from 2021 to 2025. This is the fastest brand growth since Aurora’s founding.

Aurora is also receiving positive evaluations for having established a stable supply chain by operating manufacturing subsidiaries not only in China but also in Indonesia. This has allowed the company to secure favorable conditions for maintaining price competitiveness in the US market.

The financial investment industry believes that the rapid rise in Aurora’s stock price last month was due to a precedent set by SAMG Entertainment, whose corporate value increased sevenfold this year amid the ‘Tinyping’ craze.

Since the beginning of this year, SAMG Entertainment’s stock price has risen by 621.9%. The stock, which was below 13,000 KRW at the end of last year, has now surpassed 90,000 KRW. Its market capitalization has grown to 812 billion KRW. In the first quarter of this year, SAMG Entertainment recorded consolidated sales of 35.7 billion KRW and operating profit of 6.29 billion KRW. Compared to the same period last year, sales increased by about 41%. The success of ‘Catch! Tinyping’ Season 4 and ‘Metal Cardbot’ Season 2 in China has boosted both product and licensing sales.

However, the financial investment industry expressed concerns about the rapid short-term surge in stock prices. One industry insider pointed out, “The stock price, which had been below 10,000 KRW for years, hit the upper price limit for two consecutive days.”

In response to an inquiry about the reasons for the sharp rise in its stock price, Aurora stated in a disclosure that “there is no significant information to be separately announced regarding the notable market fluctuations.”